Online Marketing

How Kroger's Programmatic Advertising Marketplace is Benefitting Brands
January 3, 2022 at 5:43 pm

In episode 330 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Cara Pratt, senior vice president of Kroger Precision Marketing (KPM) at 84.51°, the retail data science, insights and media subsidiary of the Kroger company. Listen in as Pratt discusses the business and her role at the company, the genesis of Kroger's new programmatic advertising marketplace,…

Pivoting to Zero- and First-Party Data Will Be Key to Marketers' Success in 2022
December 16, 2021 at 7:20 pm

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season,” authored by Julio Lopez, director of client strategy and retail practice lead at Movable Ink. First-party data is critical for…

Stand Out This Holiday Season With Cost-Effective Digital Marketing Techniques
December 9, 2021 at 11:21 am

Small businesses everywhere are in pursuit of attracting new customers and building brand loyalty this holiday season. And as the global pandemic continues to change the way business is conducted across industries, a great number of small companies are forced to do more with less. Many small businesses don’t have a dedicated marketing team to…

6 Tips to Drive Higher Conversions This Holiday Shopping Season
December 2, 2021 at 4:56 pm

Despite the supply chain crisis and the resulting lack of inventory, holiday shoppers still have choices. The battle for their dollars will be fierce this year, and whether business wins will come down to how you prioritize the customer experience online. Indeed, consumers can get a good idea about whether they want to do business…

Carter's Builds Emotional Connections With Customers Through Data
December 1, 2021 at 4:04 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jennifer Lee-Harrison, vice president of demand generation at Carter's, and Youna Kim, senior director of integrated performance media at Merkle. Lee-Harrison and Kim discuss their backgrounds and current roles, their takes on the state of the retail industry heading into another COVID-impacted holiday season, and…

What Retailers Can Do Now to Prepare for a Cookie-Less Marketing World
November 18, 2021 at 5:02 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail titled, “Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World,” authored by Melanie Berger, vice president of marketing and communications at AdTheorent. The article shares…

Tapestry's CDO Noam Paransky on the Dos and Don’ts of Digital Marketing
October 25, 2021 at 2:00 pm

Noam Paransky, chief digital officer of Tapestry, parent company of brands Kate Spade, Coach, and Stuart Weitzman, gave the opening keynote at CommerceNext IRL last month. He focused on how Tapestry has been adapting customer experience and marketing in response to today’s evolving customer needs. Tapestry recorded $1 billion in digital sales growth in two years and…

How Save A Lot's Newest Campaign Showcases its Brand Refresh
September 27, 2021 at 9:35 pm

In episode 317 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Schroder, senior vice president of marketing at Save A Lot, a limited assortment discount grocer. Schroder discusses the company's offerings and his role, as well as Save a Lot's newly rolled out marketing and branding campaign "Like, A Lot A Lot." He shares why…

Winning Strategies First: Ingredients for a Successful Marketing Overhaul
September 16, 2021 at 5:50 pm

Digital commerce has emerged as a winning business strategy since 2020 as the COVID-19 pandemic swept the globe. While a number of retailers such as Nike and Williams-Sonoma successfully reached consumers without being able to physically interact with them, most retail brands had to find new and innovative ways to connect with their customers. A…

Why Retailers Should Be Using PPC Advertising
August 18, 2021 at 3:48 pm

E-commerce is the fastest growing market in the retail industry. During the pandemic, we've seen a significant shift to digital from brick-and-mortar stores, which pushed retailers to improve their digital strategies. With this shift in consumer behavior, and more complex buyer funnels, pay-per-click (PPC) advertising is a must for any retailer trying to expand its…