Online Marketing

The value of retailer first-party data has been undeniable since the launch of Tesco Clubcard with dunnhumby in 1995. That breakthrough proved purchase data could drive loyalty and monetization. Three decades later and retail media has blossomed into one of the fastest-growing and most fragmented parts of digital advertising. Opportunities are immense, but so are…

The growth of retail media has been stratospheric, with spend forecast to reach more than $176 billion in 2025. Retail media networks (RMNs) are an increasingly popular advertising channel for brands needing to access audience insights, plan and activate campaigns at scale. As this channel evolves, new opportunities are emerging not just for retailers but…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Katie Carlson, vice president of partner success at Fluent Co., a leading commerce media platform helping brands engage audiences, unlock new revenue streams, and drive measurable results at scale. Listen in as Carlson discusses her career shift from brand-side marketing to tech partner…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial intelligence (AI) in retail marketing (2:42), as revealed in the…

While attending Shoptalk 2025 in Las Vegas last month, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to interview Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background,…

In episode 479 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Mulcahy, head of sales at Chewy Ads, the retail media network for leading pet retailer Chewy. Listen in as Mulcahy discusses the recent Chewy Ads refresh (1:30), its new key features and functionalities (3:25), and the retail media network's benefits for pet brand…

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new updates to Google’s ad platforms aren’t always welcome news. However, recent updates and new features that impact how Google’s ad service works could mean that marketers and small business owners alike can navigate e-commerce advertising…

As the buzz around artificial intelligence and automation continues to dominate, we’re at a crossroads in e-commerce marketing. The shopping (including digital) experience is all about making people feel seen. Technology offers unmatched efficiency and scalability, but it doesn’t replace that one essential element: the human touch. The future of e-commerce is about finding the…

In episode 461 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Maya Baluschak, director of digital marketing and loyalty at Rexall, a leading Canadian pharmacy and drugstore chain. Listen in as Baluschak provides an overview of the Rexall business (0:45), her role at the company (1:15), and digital marketing efforts to differentiate the pharmacy chain…

While we may not be saying “happy holidays!” just yet, now is the time for e-commerce marketers to turn their attention to one of the most important shopping seasons of the year: Black Friday and Cyber Monday (BFCM). The key to success is making data-driven decisions with a goal of driving profitability. Below are six…