Online Marketing

How Albertsons is Measuring the Value of its Media Collective
April 21, 2025 at 3:41 pm

While attending Shoptalk 2025 in Las Vegas last month, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to interview Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background,…

Chewy Ads' Refresh is Boosting Brand and Pet Parent Connections
April 14, 2025 at 7:58 pm

In episode 479 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Mulcahy, head of sales at Chewy Ads, the retail media network for leading pet retailer Chewy. Listen in as Mulcahy discusses the recent Chewy Ads refresh (1:30), its new key features and functionalities (3:25), and the retail media network's benefits for pet brand…

The Most Important Google Ads Updates That Retailers Need to Know in 2025
March 10, 2025 at 8:54 am

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new updates to Google’s ad platforms aren’t always welcome news. However, recent updates and new features that impact how Google’s ad service works could mean that marketers and small business owners alike can navigate e-commerce advertising…

AI Meets Authenticity: How to Humanize E-Commerce Marketing in 2025
December 11, 2024 at 11:26 am

As the buzz around artificial intelligence and automation continues to dominate, we’re at a crossroads in e-commerce marketing. The shopping (including digital) experience is all about making people feel seen. Technology offers unmatched efficiency and scalability, but it doesn’t replace that one essential element: the human touch. The future of e-commerce is about finding the…

How Rexall Pharmacy Builds Emotional Connections With Customers
July 29, 2024 at 6:13 pm

In episode 461 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Maya Baluschak, director of digital marketing and loyalty at Rexall, a leading Canadian pharmacy and drugstore chain. Listen in as Baluschak provides an overview of the Rexall business (0:45), her role at the company (1:15), and digital marketing efforts to differentiate the pharmacy chain…

6 E-Commerce Marketing Tips for a Successful Holiday Season
July 17, 2024 at 8:46 am

While we may not be saying “happy holidays!” just yet, now is the time for e-commerce marketers to turn their attention to one of the most important shopping seasons of the year: Black Friday and Cyber Monday (BFCM). The key to success is making data-driven decisions with a goal of driving profitability. Below are six…

Adobe: Prime Day Expected to Drive $14B in Online Sales for US Retailers
July 15, 2024 at 5:38 pm

Amazon Prime Day, which has become an industry-wide moment as consumers embrace deals across retailers, will drive $14 billion online — a 10.5 percent increase year-over-year — for U.S. retailers, according to data recently published by Adobe Analytics. The event,  taking place July 16-17, will also bring steeper discounts, a rise in back-to-school shopping, and…

Rethinking Ad Success: Why Retailers Should Prioritize Lifetime Value Over Conversions
June 27, 2024 at 2:08 pm

In baseball, player success is measured in statistics like batting average, on-base percentage and runs batted in. Advertising has its own metrics for success (as many as in baseball), from leads generated to total engagement, cost per acquisition to cost per thousand impressions. However, one that should be retired like a pitcher with a shaky…

Kopari Beauty's Growth Propelled by Influencer Marketing, Product Innovation
May 13, 2024 at 3:54 pm

In episode 451 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Toral Patel, vice president of marketing and e-commerce at Kopari Beauty, a skin and body care brand focused on clean beauty products. Listen in as Patel provides an overview of the company and her role within the organization (1:00), the factors that have contributed…

How PatPat's Localized Marketing Strategy Serves its Diverse, Global Customer Base
April 30, 2024 at 12:18 pm

In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children's apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat's localized marketing strategy designed to serve its diverse, global customer base (3:25), its primary…