Online Marketing

How Not to Feel the Pinch From the Digital Grinch This Holiday Season
November 17, 2022 at 1:10 pm

Just like that, the holiday season is upon us. For brands everywhere, it's time to promote your gifting offering. This season will pose new challenges with rising media costs, shifting consumer sentiment, and declining digital measurement capabilities post Apple ATT. However, this year also presents new opportunities with consumers looking to celebrate a true post-pandemic…

The Strategy Behind Carhartt's New Digital Workwear Collection on Snapchat and Bitmoji
September 26, 2022 at 4:32 pm

In episode 368 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brendan Lokes, brand media manager at Carhartt, a manufacturer of premium clothing and workwear known for exceptional durability, comfort, quality and fit. Lokes discusses why Carhartt has formed a partnership with Snapchat and Bitmoji (0:48), how the brand listened to customer demand for Carhartt…

5 Reasons Why Conversational Marketing Should Be Your Next Strategy
September 7, 2022 at 5:59 pm

Marketers are being backed into a corner. The ways customers want to interact with brands is changing. The rise of data restrictions is constraining marketers in how they can collect information on their audience. But above all, too much competition has led to the decline of digital channel efficacy — and brands are having trouble…

Return to Retail: How Deep Learning Boosts the Effectiveness Rate of Video Ads
August 18, 2022 at 1:09 pm

The pandemic was an extraordinary time for the retail community and, in 2022, retail marketers are still adjusting to the post-pandemic marketplace and the major, lasting shifts in consumer behavior. For example, with brick-and-mortar outlets forced to close during lockdown, the popularity of online shopping rose significantly during the pandemic. Another trend that has outlasted…

Interactive Experiences Help ASICS Capture Customer Data
July 11, 2022 at 6:24 pm

This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and her…

Standing Out in the Era of Creative Commerce
May 30, 2022 at 3:46 pm

As e-commerce has rapidly accelerated, so have consumer expectations surrounding online brand experiences. Shopping has become an extension of everyday life; every moment is now an opportunity for discovery and connection. As a result, consumers are being more spontaneous in their purchases, making brand loyalty suffer and competition rise. The average person is estimated to…

Ulta Beauty to Debut New Retail Media Network
May 19, 2022 at 6:59 pm

Ulta Beauty is joining several major retail chains by introducing a new retail media network. Known as UB Media, the network allows brands to send targeted ads on Ulta Beauty’s app, website and other digital channels, such as email. It also lets marketers use Ulta Beauty’s shopper data to better place ads across the web.…

The Cold Start Shopper Problem: Providing Personalization in a Private World
May 3, 2022 at 2:38 pm

Online is now firmly cemented as the go-to shopping channel for many consumers, whether it be for the final purchase or for research at home or on the go. While convenience and ease of use are keeping people online, shoppers still face frequent issues when making a digital purchase. Coveo’s annual Relevance Report looks at…

A Look Inside Nordstrom's Retail Media Network
April 18, 2022 at 6:24 pm

In episode 345 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Aaron Dunford, senior director of digital and marketing at Nordstrom, the heritage luxury department store chain. Dunford discusses why Nordstrom recently launched its retail media network, how it enables brand partners to better connect with Nordstrom customers, and how the retailer is providing valuable…

Part I: Forging the Future of Retail Through Strength
March 16, 2022 at 11:02 am

If 2020 was a year of unprecedented disruption and 2021 was the year that necessitated business agility in order to survive and thrive, then 2022 is most certainly the year of turning resilience into undeniable strength. This series is a peek behind the curtain of eight key initiatives that the January Digital consulting team is…