Free Webinar: Tips for Optimizing Your Digital Gift Card Program
Sponsored by: CashStar
Speakers: Nikki Baird, Managing Partner, Retail Systems Research; Steve Rowen, Managing Partner, Retail Systems Research; and Tom Boucher, Senior Director of Consulting, CashStar
Retailers are using digital gift cards in nearly all facets of their businesses — e.g., marketing, customer service, loyalty, payments — and have made them available for purchase where it's most convenient for consumers, be that in-store, online or on their mobile devices.
Yet many brands are still challenged when it comes to getting the basics of digital gifting right, and are therefore not capitalizing on the immense opportunity it presents. If this is the case at your company, don’t worry; there’s help available. RSR annually benchmarks the leading gift card programs.
Join this webinar to discover what these brands are doing to earn top rankings and learn about the new, innovative ways they’re using digital gift cards across their businesses to gain market share, drive sales and motivate consumers. The discussion will touch upon gift card use for marketing promotions, product warranties, customer service appeasement, product returns and trade-in programs.
The following topics will be addressed during the interactive, one-hour webinar:
• which retailers ranked highest in the 2016 RSR Digital Gifting Benchmark Study and why;
• which retailers are lagging behind for overall gifting experience, and what they can do to change that;
• examples of how retailers are using gift cards strategically across the various parts of their businesses;
• best practices for creating a gift card program that delivers sales and profits; and
• much more!
Sponsored by CashStar
Click above to view this free webinar today!