Loyalty Programs

Embracing the Future of Retail Loyalty
July 11, 2019 at 9:45 am

It’s no secret that the retail landscape is changing. With the rise of direct-to-consumer brands, widespread adoption of mobile and m-commerce, and the so-called “retail apocalypse,” retail’s status can only be described as complicated in 2019. As retailers evolve and adapt to this new normal, loyalty and rewards programs remain a mainstay tactic. Ubiquitous across…

Global Loyalty Now a $323B Investment. But is it Shaping Customer Behavior?
June 27, 2019 at 10:00 am

Across the globe, retailers and similar organizations invest more than $323 billion in their customer marketing initiatives. Yet when it comes to making critical decisions based on the customer data they collect, a surprising number do the equivalent of flipping a coin. We surveyed more than 1,200 loyalty program operators and thousands of consumers in…

Why Loyalty Programs Should be Identity-Driven Convenience Programs
June 19, 2019 at 10:54 am

Remember the days of punch cards that stores gave out to encourage customers to return, typically by offering discounts or freebies? In today’s world, the punch card has been replaced by digital identity: customers join loyalty programs by creating personal accounts on a website or app. A lot of online rewards programs nowadays are still…

Experience Matters Most to Loyalty Program Members
June 18, 2019 at 11:21 am

Consumers and brands continue to reap the rewards of loyalty programs. However, experience matters more to today’s members than earning points and cashing them in, according to the ninth annual Loyalty Report by Bond Brand Loyalty. The global study, conducted in partnership with Visa, surveyed more than 55,000 consumers in 20-plus markets and assessed approximately…

Redefine Loyalty Programs Beyond Traditional Offers
June 6, 2019 at 4:54 pm

Much has been written on the topic of loyalty and the use of promotional offers to both acquire and retain customers. The difficulty with the statistics is that most customers join and stay in a loyalty program because they receive special discounts, coupons, and other offers. For example, Kohl’s loyalty program proudly gives customers a…

Surviving Digital Transformation is a Matter of Loyalty
May 16, 2019 at 10:21 am

The transformation of the global retail market would be unbelievable if it weren’t happening right in front of our eyes. With the increasing presence of giants like Amazon.com and the growing online footprint of established retailers like Best Buy and Walmart, the number of store closures for smaller retailers is ramping up, and the banking…

Announcing Total Retail’s 2019 Top 100 Omnichannel Retailers Report
April 24, 2019 at 11:04 am

Total Retail is excited to present to you its third annual Top 100 Omnichannel Retailers report. The report, produced in conjunction with Radial, an omnichannel commerce technology and operations provider, features a ranking of 100 publicly traded retailers based on their omnichannel retail programs offered as well as the execution of said programs. Why focus on omnichannel retail? The…

Win Customer Loyalty With a Dynamic Approach to Mobile Rewards, Part 2
March 22, 2019 at 11:23 am

The technology already exists to bring intelligent shopping incentives into retailers’ mobile apps. Retailers can leverage existing platforms to design their dynamic loyalty programs hassle free, no matter which stage of their digital strategy they're in. It’s the next step of the retail technology evolution, and it’s refreshingly personal.