Loyalty Programs

How Ulta is Building a Winning Loyalty Program
January 17, 2022 at 6:56 pm

In episode 332 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, a leading cosmetics, fragrance, skincare and beauty gifts retailer. Mahoney discusses Ulta Beauty's Ultamate Rewards loyalty program, what she attributes the recent growth of the program to, and the engagement metrics the beauty retailer…

Crafting the Art of Personalization in Loyalty and CRM at Michaels
November 29, 2021 at 7:18 pm

In episode 326 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sachin Shroff, vice president of CRM, loyalty and marketing technology at Michaels, the largest arts and crafts retail chain in North America. Shroff discusses the technology investments the retailer made to support its personalization efforts, how Michaels is using personalization to optimize the performance…

How VF Corporation Evaluates and Supports Loyalty Programs Across its Brands
November 1, 2021 at 8:19 pm

In episode 322 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Kang, senior director of product management and consumer loyalty at VF Corporation, one of the world’s largest apparel, footwear and accessories companies operating a family of outdoor, active and workwear brands including Vans®, The North Face®, Timberland®, and Dickies®. Kang discusses how product management…

Exchange Solutions' CEO on Omnichannel Data Integration and its Impact on Customer Loyalty
October 29, 2021 at 3:32 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mike Hughes, CEO of Exchange Solutions, a personalized loyalty solutions provider for retailers. Hughes discusses the business' omnichannel loyalty offerings, how Exchange Solutions' clients' loyalty programs shifted to account for changing consumer behavior during the COVID-19 pandemic, and how personalization impacts customer experience and…

Key Learnings to Optimize Free and Premium Loyalty Programs
October 27, 2021 at 9:43 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian Carl, vice president of marketing at Clarus Commerce, a premium loyalty program solutions provider. Listen in as Carl discusses his role at the company, the recently expanded solutions in premium loyalty and customer engagement at Clarus, and why the business decided to release…

Walmart+ Members to Get Early Access to Black Friday Deals
October 19, 2021 at 10:10 pm

Walmart said Monday that its Walmart+ loyalty members will be first in line for Black Friday deals this holiday season. Those customers can start shopping online sales four hours earlier than other shoppers throughout the month of November. By granting that special access, Walmart is betting it can boost membership in the premium loyalty program —…

Best Buy Extends Paid Membership Program With Access to High-Demand Items
October 5, 2021 at 11:02 pm

Best Buy said Tuesday that it’s expanding its new annual membership program, Totaltech, nationwide, reports CNBC. The retailer is including a perk that may nudge people to sign up: access to hard-to-find items during the holiday season, although Best Buy didn't specify what those items will be. Totaltech costs customers $199.99 per year and members get…

6 Steps to a More Successful Loyalty Program
September 23, 2021 at 7:55 pm

In our most recent original research report, Total Retail, in conjunction with Clarus Commerce, recently assessed the loyalty programs of 50 leading retailers. This was done to identify loyalty best practices that can be implemented across organizations within the retail industry. Subsequently, the 2021 Loyalty Program Benchmark Report was produced, and it features the data and insights derived from…

Benchmark Report Reveals Insights Into Top Retail Loyalty Programs
September 16, 2021 at 5:32 pm

Attaining customer loyalty is perhaps harder today than it has ever been. Consumers have an abundance of choice, both online and offline, when it comes to the retailers they can choose to spend their hard-earned money with. If a retailer doesn’t meet a customer’s high expectations, no matter the reason, that shopper is unlikely to…