Loyalty Programs

How Luxottica Personalizes the Loyalty Experience Across Brands
September 16, 2019 at 12:35 pm

In episode 213 of Total Retail Talks, Executive Editor Joe Keenan interviews Brian Venuti, vice president of loyalty and CRM at Luxottica, a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Listen as Venuti discusses the loyalty programs across all of Luxottica's brands, the company's efforts to streamline leadership and…

Petco Exec on Building a Successful Loyalty Program
September 9, 2019 at 2:59 pm

In episode 212 of Total Retail Talks, Executive Editor Joe Keenan interviews Kimberley Brennan, director of enterprise and customer loyalty at Petco. Listen in as Brennan discusses why she recently joined the Petco team, what challenges and opportunities she sees in loyalty in the pet category, and why she values her time spent at CRMC. In…

Target to Roll Out New Loyalty Program Next Month
September 9, 2019 at 1:53 pm

Target has announced that it will roll out its new loyalty program, Target Circle, nationwide on Oct. 6. The expansion of the loyalty program complements Target’s branded credit card, Redcard, which only a quarter of its customers use. It also replaces Cartwheel, a separate discount program, in an attempt to offer a “more seamless, intuitive shopping experience.” The…

How Data-Rich Marketing Efforts Keep Loyalty Members Flying With Southwest Airlines
September 3, 2019 at 11:58 am

In episode 211 of Total Retail Talks, Executive Editor Joe Keenan speaks with Jonathan Clarkson, managing director of loyalty, partnerships and products for Southwest Airlines. Listen in as Clarkson discusses Southwest's Rapid Rewards loyalty program, how the program differentiates from other airlines’ rewards programs, and the fundamentals of its revenue-based earn-and-burn points system. He shares Southwest Airline's…

The 3 Components to Emotional Loyalty
August 30, 2019 at 9:51 am

For brands today, the battle for customer loyalty is more difficult than ever before. Rather than sticking to one brand, many customers are selecting products based on a variety of factors like price, overall purchasing experience, and reviews from family and friends. In fact, recent studies show 81 percent of consumers trust their friends and family’s…

Earning the Loyalty of the Modern Customer
August 26, 2019 at 2:04 pm

Nearly 70 percent of consumers say their loyalty is more difficult for a retailer to maintain than ever before, according to a recent Clarus Commerce study. And consumers are pinning the blame on retailers — 88 percent say retailers could do more to earn their long-term loyalty. When it comes to satisfying the needs of…

Why Emotional Loyalty is Critical for Sephora's Customer Rewards Program
August 19, 2019 at 10:37 am

In episode 209 of Total Retail Talks, Executive Editor Joe Keenan interviews Allegra Stanley Krishnan, vice president of loyalty at Sephora, a global beauty retailer. Listen in as they discuss the redesign of Sephora's customer loyalty program; how the brand launched its new rewards program, Beauty Insider; and why a focus on emotional loyalty is key…

Loyalty Points a Gold Mine for Hackers
July 30, 2019 at 10:58 am

Credit card information was once considered the Holy Grail for hackers, with bad actors targeting retailers in an effort to glean this sensitive data and use it to fraudulently purchase goods and services. In recent years, the industry has grown more security-minded and introduced new ways to protect against the use of stolen card data…

Survey: Brands Need to Rethink the Conversation When it Comes to Customer Loyalty
July 25, 2019 at 10:45 am

This spring, 3Cinteractive completed its fourth annual mobile loyalty survey of both brands and consumers to gauge how attitudes and behaviors towards loyalty programs have evolved year-over-year, as well as the effect mobile technology is having on the interactions between consumers and their favorite brands. This year’s results showed consumers still expect more from brands when…