Loyalty Programs

Amazon Expands D-to-C 'Buy with Prime' to All US Merchants
January 11, 2023 at 10:59 am

"Buy with Prime," Amazon.com's direct-to-consumer (D-to-C) service that allows merchants to offer Prime benefits directly on their business's website, will be available to all U.S. merchants starting Jan. 31. Previously only offered by invitation only, the Buy with Prime service launched in April 2022 and has seen increased conversions by an average of 25 percent, according…

Want to Amplify Your Loyalty Program? Don't Overlook Sweepstakes
January 3, 2023 at 6:31 pm

While sweepstakes might bring to mind simple tactics often tacked onto holiday, Super Bowl or back-to-school marketing campaigns, they can actually help your brand boost customer loyalty in a big way. When executed correctly, sweepstakes are effective, scalable and cost-effective amplifiers that engage consumers and motivate a variety of strategic behaviors across the customer lifecycle…

Customer Engagement Lessons to Take Into 2023
December 20, 2022 at 8:35 pm

2023 is poised to bring new challenges to retailers as economic uncertainty comes to a head, and consumers focus on getting the most out of their dollar. Luckily, the past few years have provided ample opportunities for retailers to double down on engagement strategies and learn how to survive challenging times. Let’s dive into three…

Holiday Shopping Habits Unwrapped: What’s Impacting Consumer Spending?
November 15, 2022 at 12:04 pm

The holiday shopping season is upon us and retailers are keen to understand what will drive consumer spending this year. With global supply chain issues and inflation on the rise, consumers are changing their spending habits. According to the recent Q3 Gift Card Gauge from Fiserv, economic factors are already having a significant impact on…

Shoe Carnival Launches 'Customer Friendly' Universal Rewards Program
November 7, 2022 at 8:29 pm

In episode 374 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Deb Hannah, senior vice president of marketing and corporate communications at Shoe Carnival, one of the nation’s largest family footwear retailers and parent company of Shoe Station. Hannah discusses the integration of Shoe Station into the Shoe Carnival business following its recent acquisition (0:50),…

Disney+ Expands Into E-Commerce With Merchandise for Subscribers
November 3, 2022 at 12:38 pm

Disney+ announced the launch of a new test that will allow subscribers to shop exclusive merchandise from brands including Star Wars, Marvel, Disney Animation Studios, and Pixar directly from the detail pages of select movies, series and shorts on the streaming service. The shop will be available to Disney+ primary profiles in the U.S. with users…

Meeting Loyalty Members in the Moment
November 2, 2022 at 2:20 pm

Retail loyalty programs of all types are seeing significant adoption and participation growth. Starbucks, for example, announced in its Q2 2022 report that members of its Starbucks Rewards program increased by 17 percent to 26.7 million active members. Those members represent over half the company’s revenues. In grocery, Albertsons Companies began 2022 with 30 million…

Inside Saks OFF 5th's New Tender-Neutral Omnichannel Loyalty Program
October 10, 2022 at 6:31 pm

In episode 370 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sara Griffin, senior vice president of marketing at Saks OFF 5th. Griffin discusses why the retailer recently launched its new OFF 5TH Rewards tender-neutral loyalty program (0:43), how customer feedback informed the design of the rewards offerings (2:31), and how customers can utilize the…

Express Marketing Exec: Mobile App is the Anchor for Brand Loyalty
September 19, 2022 at 6:47 pm

This episode was recorded live at CRMC 2022 in Chicago. In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well…