Loyalty Programs

In this video, Editor-in-Chief Joe Keenan interviews Leif Sunderland, vice president of sales and marketing at TravisMathew, a men's apparel company based in Southern California focused on making premier apparel for work and play. Sunderland discusses the recent enhancements made to the brand's direct-to-consumer e-commerce site, why it was the right time to launch these upgrades, and why…

The coronavirus may be ravaging the economy, but retailers’ creativity, agility and compassion mean they won’t suffer forever. Brands and businesses are flexing new and old muscles to take on this challenge. Below are four steps retailers can take right now to gain and retain customers, insights and loyalty: 1. Delve into data. The pandemic…

Customer loyalty has been on the decline, with consumers having an abundance of options to choose from when making all sorts of retail purchases. If a retailer can’t meet a consumer's needs, whether it be related to price, product, experience, etc., he or she will often move on to a competitor that can. To help address…

To stay ahead in the competitive e-commerce environment, particularly in a COVID world, many retailers are turning to loyalty programs to capture customer data. After all, when customers join a retailer’s loyalty program, not only do they share explicit data (think name, email address, phone number, etc.), but retailers can also collect implicit behavioral and transactional…

In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.

One of the most effective ways to develop a profitable retail business is to retain existing customers, getting them to come back to your brand to purchase again and again. The cost to acquire a customer, even if diminished post-COVID-19, is still significantly more expensive than it is to retain an existing one. Therefore, retailers…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the recently released report, Customer Loyalty in a Fragmented Retail Market. The report, which was produced by Total Retail with card-linking technology provider Fidel, dives into how retailers can leverage data to create long-term customer relationships, and the role of…

With the abundance of choice that today’s consumers have, particularly online, we’ve seen loyalty to retailers and brands decrease. If a retailer can’t meet the immediate and increasingly stringent needs of a consumer, be it price, product quality, service, delivery time, etc., they simply move on to a competitor. And those shifts are occurring across…

How retailers can leverage data to create long-term relationships with their customers

When shopping, consumers rely on recommendations from friends, family and peers more than they trust advertising from brands. Because of this, there has been a rise in shopping-focused communities — both those that are managed by brands and those that are independent platforms. Here are a few interesting examples of retail communities that bring shoppers…