Loyalty Programs

Gap Inc. Announces New Loyalty Program Integrating Rewards Across Brands
July 22, 2021 at 5:42 pm

Gap Inc. has announced a new integrated rewards program where credit card holders and loyalty members can earn points while shopping online or in-store at Gap, Banana Republic, Old Navy, and Athleta. The new program will simplify and streamline the way members earn and redeem rewards by combining the previous credit card and loyalty programs…

Retail Brands as Banks: How Embedded Finance Generates Loyalty and Revenue
July 22, 2021 at 4:49 pm

Retail companies are increasingly dipping their toes into banking and finance. With branded credit cards and payment features, they’re creating stronger bonds with customers — and new revenue streams. For many large brands with technological capability, embedded finance products like these add significant value to the customer experience. To understand how, let’s dig into what…

Inside the Tractor Supply Company Success Story
July 7, 2021 at 8:19 pm

In a session during the National Retail Federation's (NRF) inaugural Retail Converge event last month, Hal Lawton, president and CEO of Tractor Supply Company (TSC), discussed how the company is planning to be an even more integral part of its customers’ lives through its Life Out Here strategy. In addition, Lawton addressed TSC's recently relaunched loyalty program,…

What it Takes to Build Your Own Premium Loyalty Program, Part 4
June 30, 2021 at 5:34 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses what retailers should be thinking about when building a premium loyalty program. He shares what the first step would be to build…

Lessons You Can Learn From the Best Premium Loyalty Programs in Retail, Part 3
June 23, 2021 at 6:01 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian Carl, senior director of marketing at Clarus Commerce, a premium loyalty program solutions provider. Carl discusses what makes Clarus Commerce's offerings unique, his role at the company, and the evolution of premium loyalty programs in recent years. He shares the three trends…

How to Acquire and Retain Premium Loyalty Members (and What Makes Them So Valuable), Part 2
June 16, 2021 at 6:14 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses Clarus Commerce's business offerings, the years of experience in loyalty solutions he brings to his role, and what makes premium loyalty members…

What is Premium Loyalty, and Why You Should Consider Launching Your Own Program, Part 1
June 9, 2021 at 6:42 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Tom Caporaso, CEO of Clarus Commerce, a premium loyalty program solutions provider. Caporaso discusses Clarus Commerce's loyalty solutions for retailers, his 25-plus year career in customer loyalty and subscription programs, and what premium loyalty programs entail. He shares why premium loyalty programs are…