Loyalty Programs

Why Your Loyalty Program May Not Be Up to Your Brand Standards
September 22, 2020 at 10:48 am

While many studies have assessed the efficacy of retail loyalty programs and their influence in driving desired member behaviors, little has been researched as to the consumer perception of these programs in relationship to the perception of the brands themselves. Are these programs elevating the brand … or are retail loyalty programs damaging the brand…

Walmart+ Subscription Service to Launch This Month, Will Rival Amazon Prime
September 1, 2020 at 2:37 pm

Walmart on Tuesday unveiled a subscription service that will go toe-to-toe with Amazon Prime, reports CNN. The Walmart+ membership plan includes free shipping on items $35 and over, including same-day deliveries on certain items from stores, such as groceries. It will cost $98 a year or $12.95 a month, and includes a 15-day free trial period. Members…

An Alternative Currency: The Loyalty Economy
August 4, 2020 at 12:36 pm

Uncertain and unsteady are two words often used to describe the current state of the U.S. retail industry. This fact is compelling companies to adapt to an ever-changing marketplace in real time, which for some savvy brands has included avoiding spending unnecessary cash on advertising and tapping into one particularly stable marketing effort where they…

3 Must-Do Loyalty Strategies for Retailers to Re-Emerge From COVID-19
July 28, 2020 at 10:58 am

Predicting when the COVID-19 outbreak will subside, and then navigating consumer shopping behavior when it does, is a challenge for all retailers. Indicators suggest that consumers want to resume their retail rituals, with 33 percent of shoppers buying retail goods as much as they did before the coronavirus. Because of increased digital shopping and supply…

4 Must-Have Features for Your Loyalty Program to Increase Sales
July 20, 2020 at 5:24 pm

According to eMarketer, 58.7 percent of consumers say loyalty programs are one of the most valuable parts of the retail experience. When your goal is to motivate customers to spend more, loyalty programs can provide new avenues to get in front of your customers and get them to consistently purchase from your brand. While recency,…

Cutting Costs for Loyalty Programs
July 16, 2020 at 4:47 pm

Loyalty marketing is a major investment for retailers. Most organizations have devoted considerable time and resources to ensure their customer acquisition efforts deliver lifetime value. For companies with points-based loyalty programs, that investment is a significant P&L contributor. For many, loyalty marketing is often the foundation of customer insight and brand affinity. Unfortunately, with stores…

How the COVID-19 Coin Shortage is Affecting Retailers
July 15, 2020 at 7:00 pm

Some brick-and-mortar retailers are obligating customers to allow cashiers to keep their change as the U.S. experiences a coin shortage due to the COVID-19 pandemic, PYMNTS reported. Recently, grocery chain Kroger has been temporarily refusing to give coins out as change to customers. In these instances, customers have three options: round up their bills to…

Why REVOLVE is Getting Loyalty Right
July 15, 2020 at 4:08 pm

The recent surge in online shopping has given e-commerce brands new opportunities to expand their customer base and strengthen relationships with current customers. Online sales increased by 52 percent in Q1 compared to the same time frame in 2019, and the number of online shoppers has grown by 8.8 percent. So when REVOLVE, an e-commerce…

Walmart to Launch Membership Program to Compete With Amazon Prime
July 12, 2020 at 12:39 pm

Walmart is launching a new subscription service later this month called Walmart+ that closely resembles Amazon Prime, multiple sources told Recode last week. According to the sources, Walmart+ will cost $98 a year, and will include perks such as same-day delivery of groceries and general merchandise, discounts on fuel at Walmart gas stations, and early…

Why Card-Linking Technology is Key to Customer Loyalty
July 2, 2020 at 2:25 pm

In episode 254 of Total Retail Talks, Digital Content Manager Kristina Stidham interviews Editor-in-Chief Joe Keenan about Total Retail's recent research report, Customer Loyalty in a Fragmented Retail Market: How retailers can leverage data to create long-term relationships with their customers." The report was sponsored by Fidel API. Listen in as Keenan discusses the report, which…