Loyalty Programs

How Best-in-Class Brands Acquire and Retain Customers Today
October 8, 2019 at 9:33 am

Marketers continue looking to loyalty programs for growth and sustained customer relationships, tailoring loyalty investments that enable holistic views of customers. Fifty-one percent of marketers within retail intend to increase loyalty program spending this year to improve program awareness and engagement through multichannel ad campaigns, and to increase benefits that deliver real value upon participation.…

The Retail Revival: Learnings From Amazon and Costco
September 26, 2019 at 11:13 am

Connecting with individual shoppers is the mandate for retailers today. Using new technologies, they're capitalizing on internet-connected capabilities, launching new in-store innovations, and more, all to satisfy shifting consumer demands. But it's not enough. Consumers have moved beyond these shiny “new” technology innovations. They now expect a personalized, convenient and flexible shopping experience, and are…

How Raley's Supermarkets is Transforming Customer Loyalty
September 17, 2019 at 12:48 pm

When you think of grocery stores’ loyalty programs, discounted pricing might be the first thing that comes to mind. However, West Coast supermarket chain Raley's is trying to change that perception. Mike Molitor, head of e-commerce and loyalty at Raley’s, discussed this and more yesterday at the Case Studies in Digital Marketing & Loyalty session at Groceryshop in…

How Luxottica Personalizes the Loyalty Experience Across Brands
September 16, 2019 at 12:35 pm

In episode 213 of Total Retail Talks, Executive Editor Joe Keenan interviews Brian Venuti, vice president of loyalty and CRM at Luxottica, a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Listen as Venuti discusses the loyalty programs across all of Luxottica's brands, the company's efforts to streamline leadership and…

Petco Exec on Building a Successful Loyalty Program
September 9, 2019 at 2:59 pm

In episode 212 of Total Retail Talks, Executive Editor Joe Keenan interviews Kimberley Brennan, director of enterprise and customer loyalty at Petco. Listen in as Brennan discusses why she recently joined the Petco team, what challenges and opportunities she sees in loyalty in the pet category, and why she values her time spent at CRMC. In…

Target to Roll Out New Loyalty Program Next Month
September 9, 2019 at 1:53 pm

Target has announced that it will roll out its new loyalty program, Target Circle, nationwide on Oct. 6. The expansion of the loyalty program complements Target’s branded credit card, Redcard, which only a quarter of its customers use. It also replaces Cartwheel, a separate discount program, in an attempt to offer a “more seamless, intuitive shopping experience.” The…

How Data-Rich Marketing Efforts Keep Loyalty Members Flying With Southwest Airlines
September 3, 2019 at 11:58 am

In episode 211 of Total Retail Talks, Executive Editor Joe Keenan speaks with Jonathan Clarkson, managing director of loyalty, partnerships and products for Southwest Airlines. Listen in as Clarkson discusses Southwest's Rapid Rewards loyalty program, how the program differentiates from other airlines’ rewards programs, and the fundamentals of its revenue-based earn-and-burn points system. He shares Southwest Airline's…

The 3 Components to Emotional Loyalty
August 30, 2019 at 9:51 am

For brands today, the battle for customer loyalty is more difficult than ever before. Rather than sticking to one brand, many customers are selecting products based on a variety of factors like price, overall purchasing experience, and reviews from family and friends. In fact, recent studies show 81 percent of consumers trust their friends and family’s…

Earning the Loyalty of the Modern Customer
August 26, 2019 at 2:04 pm

Nearly 70 percent of consumers say their loyalty is more difficult for a retailer to maintain than ever before, according to a recent Clarus Commerce study. And consumers are pinning the blame on retailers — 88 percent say retailers could do more to earn their long-term loyalty. When it comes to satisfying the needs of…

Why Emotional Loyalty is Critical for Sephora's Customer Rewards Program
August 19, 2019 at 10:37 am

In episode 209 of Total Retail Talks, Executive Editor Joe Keenan interviews Allegra Stanley Krishnan, vice president of loyalty at Sephora, a global beauty retailer. Listen in as they discuss the redesign of Sephora's customer loyalty program; how the brand launched its new rewards program, Beauty Insider; and why a focus on emotional loyalty is key…