According to recent data, 91 percent of the U.S. population will be online shoppers by 2023, making e-commerce sites the preferred platforms for consumers. Unfortunately, cybercriminals are following this trend and are leveraging it to make money. Bot-based attacks are on the rise, with a year-over-year growth of 106 percent percent in 2021, according to…
TikTok had a strong 2021. The platform grew to over 1 billion active users in September 2021, up from 271 million in December 2018. The introduction of TikTok Shopping was a statement of intent. Its first foray into the realm of social commerce, the feature was TikTok’s response to consumer cries for convenient shopping experiences. Consumer…
As the U.S. economy rebounds, inflation has become a significant concern for consumers as prices have soared across many sectors. According to the Bureau of Labor Statistics, inflation rose 8.5 percent over the last 12 months, with fuel, shelter and food driving most price increases. Energy costs alone rose 32 percent in the previous 12…
Rick, a “veteran” farmer from Little Rock, Arkansas, is looking to take his produce to the big leagues and compete with the large retail players in his field. Rick was looking to, in his own words, “know rather than guess” how his market and possible customers would respond to his offerings. He also wanted to…
Everyone knows Instagram as a social medium, but only a few realize it's now becoming a conversational medium as well. Recently launched features now enable brands to conduct business with customers through private conversations. Businesses can now directly carry out commerce through Instagram. This is a powerful capability poised to transform e-commerce as we know…
Pinterest announced a deal last week to acquire shopping platform The Yes, as the social media company attempts to increase e-commerce activity on its platform. The Yes uses algorithmic techniques to develop a personalized feed for shoppers. Pinterest began testing a similar service called Your Shop in the U.S. earlier this year, with plans to roll it out…
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Melissa Wong, CEO and co-founder of Zipline, the platform enabling best-in-class communication strategies throughout retail organizations. Wong discusses why her background in the retail industry led her to start a technology company (0:54) and why Zipline recently partnered with Total Retail to produce…
Forward-thinking retail organizations across the globe understand that nurturing the customer experience goes beyond the initial sales engagement. The importance of visibility into the customer journey and the seamless integration with manufacturers are vital as customer expectations rise. In fact, when it comes to making a purchase, 64 percent of people find customer experience more…
Any experienced digital marketer will tell you, the secret to a successful advertising campaign is simple: targeting. We all want to show the right message, with the right product, at the right time, to just the right type of person and in the right channel. In fact, “targeted advertising” is so fundamental to the digital…
As e-commerce has rapidly accelerated, so have consumer expectations surrounding online brand experiences. Shopping has become an extension of everyday life; every moment is now an opportunity for discovery and connection. As a result, consumers are being more spontaneous in their purchases, making brand loyalty suffer and competition rise. The average person is estimated to…
