In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges discuss an article recently published by Total Retail titled, “Social Commerce is Having More Than a Moment,” authored by Stevie Morris, vice president of content and social marketing strategy at Razorfish. With more than $958 billion spent in 2021, it’s clear…
Ensuring your website visitors have a positive experience is absolutely crucial for turning shoppers into buyers. But increasingly, the online customer journey is disrupted by pop-up ads, browser plug-ins and extensions designed to redirect shoppers away from your site. More than just distracting, “audience hijacking” can take a real bite out of sales, significantly impacting…
Digital technologies have spurred the rise of resellers — individuals and organizations that look for opportunities and use bots to purchase goods instantly and at scale. Resellers may purchase discontinued or discounted merchandise, but often target the hottest items that consumers are waiting to purchase. And they’re dominating the fashion, technology, events and travel industries,…
E-commerce accelerated through the pandemic, and consumers are increasingly expecting to purchase products on platforms they already use. The established digital commerce leaders, such as Google Shopping, Amazon.com, and Etsy, have seen substantial usage increases since the onset of the pandemic, which is emblematic of the broader digital storefront trend. Historically, retailers have had a…
As more people head online instead of into a store, forward-thinking retail software strategies no longer belong on a wish list, but on a to-do list. A critical piece of that strategy has emerged with progressive delivery of software — i.e., the ability to gradually roll out new features online or even in-store. Progressive delivery…
Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands. No wonder there’s hunger to invest. But at…
Artificial intelligence (AI) can help e-commerce brands and retailers deliver valuable customer experiences across online channels. Implementing AI may seem like a daunting task due to its underlying complexity and various applications, yet nothing could be further from the truth. With the proliferation and increasing adoption of AI across the retail industry, there are now…
Among the things retailers learned from the pandemic are two key business lessons. The first is that e-commerce needs to become an essential component of any strategy, and the second is that consumers are continually craving innovative, personalized experiences. But how do we keep customer data safe amid this growing trend of customization? As we…
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss key findings from the 2022 Retail Technology Report, recently produced by Total Retail in conjunction with Zipline. This annual report offers an analysis of current and future tech spending trends, buying behaviors, and how technology figures to influence the industry's future.…
It’s no secret that large e-commerce companies like Amazon.com thrived over the past two years. In a time of high demand and short supply, Amazon was able to provide what people wanted, when they wanted it. The secret is in how it was able to do that when supply chain problems were hitting all companies.…
