Pricing

How Retailers Should (and Shouldn’t) React to Competitors’ Price Changes
August 29, 2019 at 12:39 pm

Shoppers cite the price of a product to be the primary reason to choose purchasing it from a particular retailer. In fact, as many as 60 percent of consumers opt for a seller with the optimal price. In most cases, consumers compare prices offered by retailers for so-called key value items(KVIs). They value such products the…

How Retailers Compete on Price Image
July 25, 2019 at 11:20 am

In the time of Amazon.com, e-commerce and direct-to-consumer (DTC) brands, traditional retailers are continuously having to grapple with how they can compete, and price remains the primary battleground. We're all familiar with the dollars and cents logic behind selling products and maintaining margins, however, winning on price is about more than just hard, tangible figures, it's…

Why Big Marketing Bills Make Retail Price Wars Hurt Much More
July 17, 2019 at 12:40 pm

As retailers fight to win online market share, they're forced to up their game and push boundaries to meet customer expectations. The reality of competition in today’s cutthroat world of e-commerce translates into companies looking to one up or match their competitors, which is doing more harm than good to the industry. Many online retailers…

What Retailers Can Learn From Bed Bath & Beyond’s Current Woes
July 9, 2019 at 11:35 am

The ongoing saga around Bed Bath & Beyond continues to send ripples throughout the retail industry. Once the pre-eminent home goods brand, Bed Bath & Beyond is in the midst of massive upheaval as it struggles to cope with the pressure it's facing from discounters and online pure-play brands, particularly when it comes to pricing.…

AI in Retail: It’s Not Just for the Fortune 500 Anymore
May 29, 2019 at 2:05 pm

A new study from IDC predicts retailers will spend $5.9 billion this year alone on artificial intelligence (AI) tools like automated customer service and product recommendations. Furthermore, 79 percent of retail and consumer products companies expect to use intelligent automation to learn more about their customers by 2021. Yes, retailers are making big investments in…

Know What Your Shoppers Want: A Road Map for the Right AI-Driven Pricing and Promotions
May 22, 2019 at 9:38 am

Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some core…

Deals and Digital Rule the World, According to Millennial Shopping Report
May 21, 2019 at 10:22 am

The ever-analyzed millennial generation — currently the largest in history — is expected to spend $1.4 trillion annually by 2020. Their ballooning spending power is matched only by their love of all things digital. Shopping is no exception. Seventy-nine percent of millennials browse the internet before making retail purchases, whether in-store or online, and that…

Reduce Email Fatigue: 5 Ways to Increase Average Order Value
April 11, 2019 at 1:16 pm

Many online retailers invest significant resources in email marketing to drive new and existing customers to their sites. Of course, too many emails can cause email fatigue, tuning customers out and weakening brands. There are certainly other ways to drive traffic, such as paid search and digital advertising, but these approaches come with a price.…

How Businesses Are Reaching Price-Sensitive Millennials
March 27, 2019 at 9:59 am

Millennials are a unique segment of the consumer marketplace. They do things differently than the generations that precede them and aren’t afraid to make their opinions known (and often very loudly). In particular, businesses are learning that millennials are extremely price sensitive. The Millennial Psyche According to data gathered and published in an IRI survey,…