CRM

What Consumer Insights Can Tell Us About Grocery 'Hopping'
February 11, 2025 at 11:42 am

Grocery shopping is having a full-circle moment. In the industryโ€™s earliest days, consumers would spend hours visiting the local butcher, baker, greengrocer, and more. Each store provided a specific slice of shoppersโ€™ grocery lists and often offered home delivery. Fast-forward to the early 1900s and the advent of the supermarket, when industrialization came into play.โ€ฆ

How Small Retailers Can Stand Out Amid Tighter Consumer Budgets in 2025
January 14, 2025 at 10:42 am

As we approach 2025, small business retailers face mounting pressure to turn a profit, despite ongoing economic headwinds. Rising inflation is causing shoppers to reconsider their discretionary spending, forcing businesses to quickly adapt to protect their bottom lines. So how can businesses thrive in this environment? It all comes down to the customer experience. Byโ€ฆ

Elevating Holiday Campaigns for Lasting Impact Beyond the Season
December 9, 2024 at 12:06 pm

The holiday season is upon us, and many brands across the world have launched their festive marketing campaigns with the intent of capturing consumer attention and driving sales. However, recent research we conducted revealed that 89 percent of consumers feel that holiday campaigns launched before October are too early, with 41 percent admitting they donโ€™tโ€ฆ

5 Ways Retailers Can Use the Holiday Season as a Launch Point for 2025
November 26, 2024 at 1:16 pm

The holiday shopping season can influence more than end-of-year revenue โ€” it can serve as a catalyst for retailersโ€™ success in the new year. First-time and returning shoppers alike emerge in droves during the holiday season, but they can just as quickly disappear when the holidays are over. And most of them are gone withoutโ€ฆ

Please Come Again: The Importance of Retail CX in Building Brand Loyalty
November 19, 2024 at 2:36 pm

Customer experience (CX) is the bedrock of brand loyalty in the retail space, and cultivating an experience customers continually come back to has become a highly competitive practice. Product value and price, though important, are no guarantee customers will choose a brand consistently. Connections, interactions, personalized service and seamless experiences across all touchpoints are essential.โ€ฆ

How an Effective CX Plan Can Ensure Happy Holiday Shopping
November 6, 2024 at 9:18 am

The holiday season is quickly approaching, which means retailers need to be ready for the associated increase in customer purchases. According to the National Retail Federation, holiday retail sales are expected to see a 3.5 percent bump this year over last year, reaching between $979.5 billion and $989 billion. Whether a customer shops online orโ€ฆ

How Can Retailers Deliver Spook-Tacular Shopping Experiences This Halloween?
October 21, 2024 at 2:45 pm

According to Statista, Halloween consumer spending this year in the U.S. is estimated to reach $3.5 billion, a significant jump from previous years. With spending steadily increasing, brands must take action to provide efficient service and high-quality customer experiences even during peak seasonal times. Delivering high-quality customer experiences during the build-up to Halloween is critical forโ€ฆ

Is a Lack of Data Readiness Holding You Back From a Personalized CX? Itโ€™s Time to Invest in a Data Ecosystem
September 16, 2024 at 9:21 am

At its inception, digital for retail and commerce promised total visibility, reporting and optimization of each customerโ€™s interactions with a brand across their lifetime. That promise is the foundation of online marketing. But while companies that invest in digital experience generate an incredible quantity of data, they often feel burdened by its volume. And theyโ€ฆ

From Customers to Community: The Secret Sauce of Exclusive Offers
August 6, 2024 at 8:45 pm

In the competitive retail sector, the transformation from a traditional customer base to a more engaged community is a critical shift. This evolution is significantly driven by the strategic use of exclusive offers, which not only incentivize purchases but also cultivate a sense of belonging and privilege among shoppers. By exploring how exclusive offers canโ€ฆ

Key Retail CRM Capabilities to Maximize Store Performance
July 24, 2024 at 9:42 am

Customer relationship management (CRM) is a critical business process in both online and brick-and-mortar retail. Its efficiency directly affects customer satisfaction and loyalty and thus largely determines a retailer's revenues. As a retail business grows, the number of clients also increases, making CRM more labor-intensive and challenging. Retailers can address this challenge by adopting theโ€ฆ