CRM

3 Ways Retailers Can Unlock New Levels of Customer Engagement in 2023
January 25, 2023 at 3:11 pm

The beginning of the year is a time of great momentum and in the ever-evolving retail industry, you must always be prepared for what’s coming down the pipeline. In the past few years, I’ve seen a significant shift in retailers using technology to create more meaningful and personalized engagement strategies to inspire consumers to take…

3 Post-Purchase Engagement Tips for Delivering Exceptional Customer Service
January 17, 2023 at 7:33 am

Omnichannel shopping’s rise in popularity is causing customer behavior to shift rapidly. Customers are engaging at more touchpoints and expecting more from their interactions, with 73 percent of shoppers regularly using multiple channels whenever they shop. Retailers successfully engaging shoppers across the spectrum will find themselves far ahead of the competition. The shift towards a…

Why Modern Data Management in Retail is Key to Meeting Consumer Expectations
January 16, 2023 at 11:50 am

The modern consumer expects a seamless experience with a retailer in-store, online and mixed between the two should they choose to reserve online and pick up in-store or vice versa. In the crowded marketplace we see today, consumers are willing to base their shopping decisions on which retailers can provide that experience. Today, 61 percent…

What to Do With All That Holiday Shopper Data? 4 Tips for Brands
December 21, 2022 at 6:23 pm

The good news for consumer brands this holiday shopping season? Economic concerns aren’t expected to slow down shoppers’ appetite for deals. According to the 2022 Deloitte Holiday Retail Survey, 74 percent of consumers say they’ll spend the same on the holidays as they did last year. The bad news? Holiday customers are among the lowest…

Red Wing Shoes is Flying High With a Unified Platform for Data Governance
December 15, 2022 at 12:29 pm

Strong data governance is crucial for retailers nowadays. To keep up with the competitive market, companies must deliver customer-centric retail strategies that can respond to the ever-changing wants and needs of the consumer. This means developing a data strategy that provides a holistic view of customers. Red Wing Shoes, the durable and comfortable footwear manufacturer,…

Getting Customers to Advocate for YOU
December 12, 2022 at 12:41 pm

How willing are your customers to recommend your business to their friends, family and co-workers? Two-thirds of Fortune 1000 companies measure this dynamic. The metric is called a Net Promoter Score (NPS) and online retailers covet a high ranking. Customer acquisition is challenging. It takes time and money to acquire new customers and to develop…

How to Solve Retailers’ Top Customer Engagement Challenges
November 16, 2022 at 7:23 pm

Savvy retailers know that fostering deeper customer relationships is the key to sustainable, long-term business success. To build these relationships, brands need to take a comprehensive, thoughtful approach to creating their customer engagement strategy. It’s the art and science of growing brand loyalty by providing the best in user experience across all relevant channels. Customer…

Turning Holiday Returns Into Return Customers With Radically Personal Customer Service
November 15, 2022 at 12:32 pm

Black Friday is famed as the inaugural event for the holiday shopping season with retailers already beginning to squeeze an average of 20 percent to 40 percent of sales into the last two months of the year. Even during the COVID-19 pandemic when many chose to forgo their typical holiday traditions, the retail industry still…

Retail Leaders Need to Pivot to CXA to Keep Up
October 26, 2022 at 10:45 am

The retail industry is on a never-ending quest to get the right products to consumers when, where and how they want. E-commerce used to be the end-all, be-all in this regard, but it’s no longer a differentiator — it’s the norm. From 2019 to 2021, ActiveCampaign users saw a 15 percent year-over-year increase in total…

Obsessed With CX: Retail Leaders Find Success When They Invest in the Customer Experience
October 19, 2022 at 11:59 am

The pandemic and resulting economic slowdown has been devastating to retailers. Supply chain disruptions, spending cuts, and labor shortages have all contributed to retail woes. While things have gotten tougher for retailers, customers haven’t gotten more forgiving. According to Zendesk's 2022 Customer Experience Trends, just one bad customer experience can drive consumers to shop elsewhere.…