Online Video

What Retailers Should Know About Influencer Marketing
February 1, 2023 at 1:45 pm

Advertising took a drastic shift in a new direction when social media became a prevalent form of communicating and sharing ideas. The concept of the influencer put marketing in the hands of everyday users who amassed a trusting following. Based on 2023 influencer marketing reports, influencer advertising is as important as ever, with the market…

Volcanica Coffee's Founder and CEO on the Impact of Authentic Brand Storytelling
January 19, 2023 at 8:14 pm

Maurice Contreras is founder and CEO of Volcanica Coffee, a specialty coffee roaster that imports 150-plus exotic coffees from volcanic regions around the world. While at the National Retail Federation Big Show in New York City earlier this week, Editor-in-Chief Joe Keenan spoke with Contreras about the company and his career background, the online shopping…

How to Leverage Shoppable Media for Digital Campaigns
January 11, 2023 at 2:10 pm

The proliferation of online shopping channels has given consumers more options for when, where and how they shop. These options have plugged consumers into a perpetual state of shopping where time or location doesn't limit them. While this has allowed consumers more control over their shopping experience, it's also put more pressure on brands and…

Your Customers Are Engaging With Video. Are You?
December 5, 2022 at 1:13 pm

Ever since the beginning of the global pandemic, video has become the de facto channel for engaging with, well, just about everyone. Whether it’s your grandmother on Zoom or your grandson taking online classes, most people use video technology in their daily lives. In 2019, the global video streaming market was valued at more than…

Are You Ready for Live Commerce? 5 Tips to Get Started Right Now
August 29, 2022 at 12:06 pm

The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and live commerce. Today, what was once a temporary solution to a global crisis has become a new way for brands to engage…

Return to Retail: How Deep Learning Boosts the Effectiveness Rate of Video Ads
August 18, 2022 at 1:09 pm

The pandemic was an extraordinary time for the retail community and, in 2022, retail marketers are still adjusting to the post-pandemic marketplace and the major, lasting shifts in consumer behavior. For example, with brick-and-mortar outlets forced to close during lockdown, the popularity of online shopping rose significantly during the pandemic. Another trend that has outlasted…

YouTube, Shopify Partner to Offer Creators Livestream Shopping Option
July 20, 2022 at 2:42 pm

Creators and merchants on the Shopify e-commerce platform can now feature their products across their YouTube channels, thanks to a new partnership between the two businesses. The new collaboration allows creators to link their Shopify stores to their YouTube channel, offer livestream shopping, and enable viewers to purchase their products without leaving YouTube. Shopify users…

3 Tips to Grow Your Business With Short-Form Video
July 13, 2022 at 6:24 pm

The average person’s attention span has decreased over the years — with some experts saying it’s now under 10 seconds — due to the large amount of information constantly vying for their attention. Not only is it harder to keep people engaged, but it’s now also harder to retain their loyalty, as pandemic constraints have…

Live Commerce Has Captivated China. Here’s How it Will Take Off in the US
July 11, 2022 at 6:58 pm

Like the Gen Z version of QVC, livestream shopping is bursting in popularity. The trend originally took off in China during the coronavirus pandemic, and is quickly making its way to other parts of the world. While the medium of live shopping demos isn’t new, social channels like TikTok have democratized it and brought it…