Online Video

How Omnichannel Video Can Help Marketers Navigate Permanent Shifts in Retail
January 18, 2021 at 12:58 pm

Traditional shopping patterns went out the window, e-commerce loomed large, and concerns about product availability and fulfillment were some of the themes that emerged during the 2020 holiday shopping season. In-store browsing and comparison shopping are moving online, and the emotions and values traditionally embraced by consumers have been intensified. Omnichannel video advertising can help…

The Power of Social Media, Video and Storytelling for Two Blind Brothers
January 11, 2021 at 8:46 pm

In episode 280 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bradford Manning and Bryan Manning, co-founders of Two Blind Brothers, ultra-soft designer clothing funding blindness research. Listen in as Bradford and Bryan discuss the brand story and why they founded Two Blind Brothers, their lack of prior retail experience, and the charitable aspect of…

Retail Reimagines Customer Feedback Using Video
December 16, 2020 at 7:00 pm

Have you ever heard the saying, “what you don’t know can kill you”? The term holds true for retailers now more than ever. Customer loyalty is, in large part, driven by what a customer experiences throughout their journey with a brand. That journey may include things like shopping online or in-store, picking up curbside or…

Video Content is the New Frontier for Online Retailers
December 15, 2020 at 5:14 pm

As more and more consumers turn to e-commerce and pivot away from brick-and-mortar shopping, online retailers continue to look for new ways to improve their customer experience. These retailers are increasingly making use of video content, which is rapidly becoming a key part of e-commerce platforms. For example, Google recently introduced a new video shopping…

The Rise of Livestreaming for E-Commerce
October 20, 2020 at 10:00 am

While there’s nothing quite like the experience of going shopping in person, for many consumers livestreaming has quickly become the next best thing. As for marketers and businesses, livestreaming is the closest they can come to physically connecting with their customers during the COVID-19 pandemic. For the unaware, livestreaming in the e-commerce space is the…

Personalized Video Helps Little & Lively to Improve CX and Retention
October 19, 2020 at 8:52 pm

In episode 269 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jordan West, co-founder and chief marketing officer of Little & Lively, a Canadian baby and kid's clothing brand. Listen in as West discusses the company's history, and how his professional background led him and his wife to start the brand. He shares why customer…

How to Make Video Content That Truly Drives E-Commerce Sales
October 8, 2020 at 5:47 pm

Clearly, COVID-19 has had a seismic effect on the economic landscape. Nonetheless, reactions produced some interesting cracks in the marketing world. Not only did homebound consumers begin to search for more products online, but those same shoppers also became more brand-agnostic in the process. According to mid-2020 behavioral research from McKinsey, no fewer than three-quarters of…

Appealing to Shop-From-Home Consumers Through Video
September 23, 2020 at 10:56 am

Uncertainty in the retail industry is at an all-time high. One month, we’re watching sales plummet to never-before-seen lows, and almost as quickly, numbers rebound for the biggest monthly sales surge on record. What’s clear even with an ambiguous road ahead is that brands and retailers will need to more thoughtfully consider how to improve…

Selling From Home: Rethinking Sales Associates’ Roles in Light of COVID-19
September 2, 2020 at 12:14 pm

It’s no secret that COVID-19 has caused retailers to rethink and shift their now tighter marketing budgets. Weary of investing in digital advertising and marketing that cannot be clearly measured, retailers are moving away from big branding initiatives that don't yield direct results in favor of performance techniques that directly translate to sales. Beyond marketing…

COVID-19 Turned Streaming Video Into a Key Retail Strategy
August 18, 2020 at 11:54 am

Will the world ever “go back to normal” following the COVID-19 pandemic? Perhaps, but it’s going to be a longer haul than many realize. Traditional retailers are among the many facing a handful of changes since the pandemic struck, including how to navigate remote environments and the explosion of online shopping. This shift has also…