Online Video

How Small Businesses Can Build and Grow Their YouTube Channel
July 26, 2019 at 10:36 am

YouTube is the world’s leading source of on-demand video content, with over a billion daily users. With such a large, receptive audience to potentially be tapped, it’s no wonder brands consider their YouTube presence vital for business. A recent HubSpot State of Inbound report indicated nearly half (48 percent) of marketers in the U.S. are…

New Study Reveals YouTube Influencer Marketing Trends for 2019
March 6, 2019 at 1:01 pm

The number of YouTube channels earning over six figures grew by more than 40 percent in 2018. YouTube may have started out as a place on the internet to share funny and shocking videos, but in 2019 it’s becoming one of the premier advertising platforms in the world, mainly through influencer marketing videos. To better understand…

Worth 60,000 Words: The Power of Video in E-Commerce
October 23, 2018 at 9:25 am

We’ve all heard the saying, “A picture is worth 1,000 words.” But did you know that your brain actually processes videos 60,000 times faster than text? In a crowded, direct-to-consumer space, video can be leveraged as a valuable way to help create connections, as well as help e-commerce companies stand out to their target customer.…

Optimizing Short-Form Video Content Across Multiple Social Platforms
September 27, 2018 at 10:56 am

Short-form video content is gaining traction across industries, and investors and brands alike are taking notice. This month alone Jeffrey Katzenberg raised $1 billion for his short-form video venture NewTV, and Beijing-based Bytedance Technology Co., owner of the wildly popular short-form video platforms Tik Tok and Musical.ly, has a rumored aim to raise $3 billion…

Want to Partner With Tasty? Read On.
September 14, 2018 at 2:34 pm

Who doesn’t love Tasty, BuzzFeed's buzzy online cooking video channel? Apparently, not many people. The go-to destination for recipe inspiration is now the world’s largest social food network with 73 billion lifetime video views. Currently, Tasty reaches 540 million people globally via social platforms including Facebook, YouTube and Snapchat; its website and app; and through…

How Herman Miller is Using Video to Boost its Bottom Line
August 16, 2018 at 11:00 am

Herman Miller, a designer, manufacturer and retailer of office and home furniture, is tapping IBM Cloud Video’s live streaming video technology to connect with its network of 134 independent dealers operating from 247 different locations in the U.S. As retailers and brands continue to pivot to omminchannel strategies to compete with Amazon.com, these companies are…

What Growing Digital Ad Spending Means for E-Commerce
March 23, 2018 at 11:47 am

Recently, digital ad spending surpassed TV spending by $31 billion worldwide. Of those digital ads, mobile ad spending accounted for 70.3 percent of investments, meaning advertisers have concentrated their dollars on mobile traffic as consumers continue to spend more time on mobile devices. As an e-commerce marketer, this shift in ad spending may not come…

Video: The New King of Influencer Marketing
March 20, 2018 at 2:22 pm

Brands and retailers have long banked on the power of influencers to promote their brand or products. It’s been a great way to build trust by creating useful and relevant content that consumers can relate with. Over the years influencer marketing has grown in popularity due to its high success rate, and today, nearly half…