Online Video

Why Holiday 2023 Will Reshape Live Shopping in the West
January 29, 2024 at 12:38 pm

For decades, holiday shoppers have had two primary options: brave the mall crowds and holiday season traffic to buy gifts in person, or spend hours scrolling through static e-commerce sites to cross off their shopping lists. While the latter offers unparalleled convenience, many shoppers may find themselves missing the energy and social interaction of the…

Harnessing the Power of Advertising in an Unsteady Economy
January 17, 2024 at 8:42 pm

At times of economic uncertainty, retailers look closely at costs to ensure they're spending efficiently. Because of how difficult it is to truly assess return on investment, many cost-conscious business leaders cut advertising dollars early and often. While this tends to be a first line of defense against economic headwinds, it's not the most effective.…

The Rise of 'Shoppertainment': Keeping Up With Viral Spikes This Peak Season
December 18, 2023 at 4:32 pm

Heralded as the latest phenomenon in e-commerce, "shoppertainment" — the convergence of shopping and entertainment — is making colossal waves within the retail industry. According to recent research from TikTok and the Boston Consulting Group (BCG), this growing trend is expected to present Asia-Pacific (APAC) brands alone with a trillion-dollar opportunity by 2025. While APAC…

Unlocking Video Shopping's Potential: 3 Essential Tips
December 7, 2023 at 9:34 am

Video shopping has emerged as an interactive digital experience allowing shoppers to connect with knowledgeable experts in real time. However, brands seeking to capitalize on its potential are realizing that seamlessly executing video shopping poses intricate challenges. In my experience leading retail experience strategy for brands across 10 countries, I've seen firsthand the stumbling blocks…

How ViralMoment Helps Brands Tap Into the Power of Social Video
November 1, 2023 at 7:14 pm

In episode 39 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Chelsie Hall, founder of ViralMoment, a startup AI social intelligence tool. Hall was the winner of the Startup Challenge at this year's Total Retail Tech event. Listen in as Hall provides an overview of ViralMoment (1:05), how brands can implement and access insights using the…

3 Ways to Entice Distracted Holiday Shoppers
November 1, 2023 at 10:26 am

Shoppers are feeling the crunch. Analysts are anticipating just a minor bump in spending as we close out the year with interest rates and prices continuing to climb. Factor in the deluge of discounts and offers available to consumers — plus the expansion of omnichannel options for anytime, anywhere shopping — and winning wallet share…

The Future of Shoppable Video Ads is Here: Embracing Active Attention
October 2, 2023 at 12:21 pm

In the ever-evolving business of marketing, one thing has become clear: the era of passive metrics is over. As advertisers navigate this dynamic new world, the deprecation of cookies — a change that holds seismic implications — is at the forefront of the transformation. The looming loss of cookies has, without question, paved the way…

How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space
August 17, 2023 at 10:27 am

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime positions on in-store shelves and endcaps. A digital slotting fee serves the…

Back-to-School Will Be an Omnichannel Shopping Experience
August 1, 2023 at 4:35 pm

Rather than make readers wait for the punchline, I want to lead with the fact that the 2023 back-to-school shopping experience will be omnichannel. According to data from Nielsen IQ, 41 percent of consumers are planning on an omnichannel shopping experience for back-to-school, while 35 percent will be buying in physical stores, and 25 percent…

Social Live Shopping is Dead — Long Live Video Commerce (Nearly) Everywhere Else
May 31, 2023 at 10:21 am

Instagram’s live shopping functionality quietly went the way of the Dodo Bird in April, limping into obscurity just a few short years after a pandemic-era launch that aimed to capitalize on the eyeballs and wallets of a homebound audience. The move isn’t shocking, and it comes as just the latest in a series of setbacks…