Online Video

How Technology Can Help Retail’s Labor Shortage
January 4, 2022 at 9:05 am

There were a host of difficulties plaguing retailers this past holiday season, including inventory shortages, production issues and shipping constraints, to name a few. The most notable shortage, however, was on the labor front. As of July 2021, the number of retail job openings peaked at 1.2 million, compared to 876,000 during the same period…

Live Video Makes the Holidays Bright for Retailers and Consumers
December 13, 2021 at 9:56 am

This holiday season, retailers are hoping to make virtual shopping merry and bright for online customers. To grab shoppers’ attention in the highly competitive e-commerce environment, retailers need to pull out all the stops and provide an immersive, person-to-person virtual shopping experience that engages and delights. Early estimates predict 2021 online holiday retail sales will…

5 Digital Video Strategies to Boost E-Commerce Engagement This Holiday Season
November 30, 2021 at 4:32 pm

It’s the most wonderful time of year to be in e-commerce. According to Deloitte, U.S. consumers are forecasted to spend a total of $933.3 billion on e-commerce by the year’s end — a 17.9 percent increase from 2020, representing over 15 percent of total retail sales. Whether it’s fear of the Delta variant or the…

Why 'Live Selling' Will Lead the Social Selling Revolution
October 19, 2021 at 5:41 pm

Live selling, which some describe as “QVC on Steroids,” is rapidly emerging as one of the most innovative sales channels in the retail industry today. The technology builds on the proclivity of millennials and Gen Z audiences to live their lives through their smartphones, allowing prospective customers to view items they want on a livestream…

The Era of Livestream is Now
September 29, 2021 at 6:09 pm

The very nature of the modern e-commerce market means brands have to constantly evolve to meet the expectations of savvy consumers who want shopping to feel like an experience, not just a transaction. Now there’s a seismic shift on the horizon that could shake things up more than ever. Livestreaming e-commerce, estimated to already be…

People Sell Products: Why E-Commerce Must Embrace Live Video
September 2, 2021 at 2:05 pm

Retailers accelerated their shift toward e-commerce during the pandemic. But for all the excitement around e-commerce — a category eMarketer projects will grow by 13 percent in the U.S., totaling more than $900 billion in annual sales — the online shopping experience still has plenty of room for improvement, especially when it comes to assisted…

Live Shopping Events on Facebook Help Abercrombie & Fitch Engage Customers, Drive Sales
July 26, 2021 at 5:21 pm

In episode 308 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Megan Brophy, senior director of brand marketing at Abercrombie & Fitch and Abercrombie Kids. Brophy discusses Abercrombie's partnership with Facebook for its Live Shopping Fridays initiative, how livestream shopping brings the in-store and digital experience together, and what customers experience when engaging with the live…

The Overlooked Value in Livestreaming
July 20, 2021 at 6:53 pm

Every day now a different retailer announces its attempt at some sort of live interaction with consumers. While this is an exciting time for the industry, it’s important to think through where value is derived in these exchanges and what decisions will reflect careful consideration there. Livestreaming has several key attributes embedded in its value proposition.…

The Next Phase of E-Commerce: A 'Human' Customer Experience
April 29, 2021 at 11:29 am

The e-commerce customer experience will continue to evolve … but how? The coming wave is going to be dramatically different. While e-commerce is nearing 30 percent penetration among consumers globally and almost any product can be bought online, most of these experiences are still based on intent. IRL shopping experiences are still, in many ways,…