Online Video

Are You Ready for Live Commerce? 5 Tips to Get Started Right Now
August 29, 2022 at 12:06 pm

The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and live commerce. Today, what was once a temporary solution to a global crisis has become a new way for brands to engage…

Return to Retail: How Deep Learning Boosts the Effectiveness Rate of Video Ads
August 18, 2022 at 1:09 pm

The pandemic was an extraordinary time for the retail community and, in 2022, retail marketers are still adjusting to the post-pandemic marketplace and the major, lasting shifts in consumer behavior. For example, with brick-and-mortar outlets forced to close during lockdown, the popularity of online shopping rose significantly during the pandemic. Another trend that has outlasted…

YouTube, Shopify Partner to Offer Creators Livestream Shopping Option
July 20, 2022 at 2:42 pm

Creators and merchants on the Shopify e-commerce platform can now feature their products across their YouTube channels, thanks to a new partnership between the two businesses. The new collaboration allows creators to link their Shopify stores to their YouTube channel, offer livestream shopping, and enable viewers to purchase their products without leaving YouTube. Shopify users…

3 Tips to Grow Your Business With Short-Form Video
July 13, 2022 at 6:24 pm

The average person’s attention span has decreased over the years — with some experts saying it’s now under 10 seconds — due to the large amount of information constantly vying for their attention. Not only is it harder to keep people engaged, but it’s now also harder to retain their loyalty, as pandemic constraints have…

Live Commerce Has Captivated China. Here’s How it Will Take Off in the US
July 11, 2022 at 6:58 pm

Like the Gen Z version of QVC, livestream shopping is bursting in popularity. The trend originally took off in China during the coronavirus pandemic, and is quickly making its way to other parts of the world. While the medium of live shopping demos isn’t new, social channels like TikTok have democratized it and brought it…

The Future of Retail: Trends for 2022 and Beyond
June 23, 2022 at 5:48 pm

Since the rise of Amazon.com, e-commerce shops have been steadily taking market share from brick-and-mortar retailers. This trend exploded during the pandemic: In 2020 alone, e-commerce grew more than 3X in the U.S. and nearly 5X in the United Kingdom. But in 2022, e-commerce and in-store retail are converging, not competing. The reason? The emergence…

Livestream Shopping is Here to Stay. Is Your Brand Ready for its Debut?
June 14, 2022 at 9:50 am

It’s been called QVC for Gen Z, but livestreaming on social media has a reach and revenue potential that cable television shopping could only dream of. Livestreaming commerce generated $300 billion in sales in China in 2021, and the U.S. livestreaming retail market is forecast to reach $25 billion by 2023. Livestreaming events are less…

Reels vs. TikTok in the Fight for Video Commerce Market Share
June 13, 2022 at 2:26 pm

TikTok had a strong 2021. The platform grew to over 1 billion active users in September 2021, up from 271 million in December 2018. The introduction of TikTok Shopping was a statement of intent. Its first foray into the realm of social commerce, the feature was TikTok’s response to consumer cries for convenient shopping experiences. Consumer…

What Every Brand Should Know Before Launching Into Live Selling
May 23, 2022 at 8:09 pm

Live selling proved a lifeline for retailers and brands over the past couple of years as the pandemic disrupted store operations and consumers moved online in droves for shopping and entertainment. Many retail operators that have recently dipped their toes into this new selling medium have quickly discovered that “going live” can generate higher conversion…

Closing the Gap Between Creators and Brands
April 21, 2022 at 1:09 pm

Today, nearly 40 percent of the video content watched in the U.S. comes not from major media companies, but independent creators. However, understanding brand investment in this market is surprisingly hard, with few good tools to track creators’ audiences and mostly soft metrics to evaluate their impact. While live commerce doesn’t provide a perfect solution…