Online Video

Appealing to Shop-From-Home Consumers Through Video
September 23, 2020 at 10:56 am

Uncertainty in the retail industry is at an all-time high. One month, we’re watching sales plummet to never-before-seen lows, and almost as quickly, numbers rebound for the biggest monthly sales surge on record. What’s clear even with an ambiguous road ahead is that brands and retailers will need to more thoughtfully consider how to improve…

Selling From Home: Rethinking Sales Associates’ Roles in Light of COVID-19
September 2, 2020 at 12:14 pm

It’s no secret that COVID-19 has caused retailers to rethink and shift their now tighter marketing budgets. Weary of investing in digital advertising and marketing that cannot be clearly measured, retailers are moving away from big branding initiatives that don't yield direct results in favor of performance techniques that directly translate to sales. Beyond marketing…

COVID-19 Turned Streaming Video Into a Key Retail Strategy
August 18, 2020 at 11:54 am

Will the world ever “go back to normal” following the COVID-19 pandemic? Perhaps, but it’s going to be a longer haul than many realize. Traditional retailers are among the many facing a handful of changes since the pandemic struck, including how to navigate remote environments and the explosion of online shopping. This shift has also…

Why Social Engagement With Consumers is More Important Than Ever
August 12, 2020 at 6:29 pm

As shelter-in-place rules continue to change across the country, it’s an important time for brands to stay connected with consumers. Social media is a tool that makes this possible, and a spike in impression inventory across paid media campaigns underscores its success in doing so. In fact, according to internal reporting data from my company,…

Live Commerce Has Arrived. Will Retailers Finally Embrace it?
August 10, 2020 at 2:22 pm

For the last few years, live commerce has been steadfastly developing and evolving. Undaunted by early rejection from most retailers and seeing its popularity soar overseas, live commerce has persisted as it waited for its coming out party. That moment appears to have arrived. COVID-19 by any measure has shaken us to the core. However,…

Why Retailers Should Embrace Livestreaming in the Wake of COVID-19
August 4, 2020 at 1:10 pm

As the coronavirus pandemic forced brick-and-mortar stores around the world to shut their doors this spring, some retailers turned to livestreaming to engage their customers. Many found the experiment a resounding success. Case in point: InTime, a Chinese department store operator owned by Alibaba, leaned into livestreaming to boost its activity during the country’s lockdown. InTime saw…

Embrace the Unknown and an Accelerated Future
July 15, 2020 at 3:32 pm

When states and countries begin reopening stores, restaurants, workplaces, and entertainment spaces, we’ll be living in a dramatically different world then we were before the COVID-19 pandemic. How could anyone truly predict a global pandemic and the aftermath it would leave on our economy? Yet, here we are as consumers, business owners and marketers, stuck…

Palmaz Vineyards Connects With Customers Through Live Video
June 28, 2020 at 9:41 am

In episode 253 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Christian Palmaz, co-founder of Palmaz Vineyards, a family-owned and operated winery located in Napa Valley that practices a unique form of gravity-flow wine making. Listen in as Palmaz discusses the vineyard's history and his role at the company, how the COVID-19 crisis has impacted…

Will Online Appointments Replace Face-to-Face Shopping?
June 20, 2020 at 12:08 pm

The whole state of retail is in flux — and it's anybody’s guess what the future holds for consumers, retailers and shopping, especially as the holiday season approaches. All we know is that consumers and retailers alike want to get back to normal. But what will normal be? Will consumers ever feel truly safe shopping…

Why Video is the Future of Mobile Advertising
February 14, 2020 at 10:15 am

As a lifestyle habit, consumers turn to their smartphones for everything from answering simple questions, researching products and making shopping decisions, to scrolling through social media feeds to stay connected. For this reason, brands have the opportunity to engage with consumers at timely moments via their most personal devices. User behavior has evolved as consumers…