Data Security

GDPR 1 Year Later: The Surprising Recovery of Marketing
July 11, 2019 at 5:06 pm

A year ago, marketers were experiencing a whole new kind of anxiety: the EU General Data Protection Regulation (GDPR) had just set in after months (if not years) of intensive scaremongering, and the wait was on to see what would happen. Would databases disappear? Would marketing results fall off a cliff? On the anniversary of…

7-Eleven Japan Shut Down its Mobile Payment App After Hackers Stole $500K From Users
July 10, 2019 at 10:16 am

Last week, 7-Eleven Japan suspended a recently launched mobile payments feature on its app after a flaw allowed a third party to make bogus charges on hundreds of customer accounts. The company released the feature on July 1. It allowed customers to scan a barcode with the app and charge a linked credit or debit card.…

When Bots Attack: How the E-Commerce Industry Has Reached an Inflection Point
June 13, 2019 at 11:51 am

Last year, consumers in the U.S. alone spent more than $517 billion with online merchants, up 15 percent from 2017. In 2018, the blockbuster holiday shopping season saw more than $17.8 billion in online sales in just the five-day period beginning on Thanksgiving, with a record $6.6 billion transacted on Cyber Monday. Black Friday marked the first…

Retailers Need to Take Mobile Device Security Seriously
June 4, 2019 at 9:39 am

As retailers move towards enabling more of their front-line employees with mobile devices, they're finding that if they don’t take the necessary precautions, they're leaving themselves increasingly exposed to threats from security compromises. According to the latest Mobile Security Index from Verizon, retailers, wholesalers and hospitality companies reported a significant spike in mobile compromises in…

3 Ways for Marketers to Overcome the Trust Gap and Build Brand Loyalty
May 23, 2019 at 11:50 am

With 2019 in full swing, retail marketers are recovering from the biggest drop in holiday-season sales since 2009. Not only was it a tough holiday season, but U.S. consumer confidence may be declining as well. Marketers are under the gun to perform against these odds, and building and maintaining customer trust is the key to…

Uniqlo Hacked, Data From More Than 460,000 Accounts Accessed
May 16, 2019 at 12:35 pm

Fast Retailing, the Japanese company behind the Uniqlo retail chain, announced this week that the data of more than 460,000 customers on its online shopping sites were accessed by hackers from April 23 to May 10. The breach gave hackers access to customers’ data including their names, addresses and contact details. The company acknowledged that partial…

Do We Have Enough Data Scientists to Protect Against E-Commerce Fraud?
April 18, 2019 at 12:26 pm

The biggest e-commerce challenge of 2019 may be balancing marketing and sales channel innovation with the need for increasingly sophisticated fraud prevention. This will be especially challenging because fraud protection, like many aspects of business today, requires experience and fluency in working with data, and there's a growing shortage of data scientists across the U.S.…

From Dark Web to Check Out: How Consumer Data Breaches Are All Retailers’ Problem
April 16, 2019 at 1:40 pm

The numbers of those impacted by any of the high-profile consumer data breaches over the past few years sound almost comical: 50 million, 150 million and then 500 million. Is a billion next? It may not matter, considering that the sum total may already be a significant portion of the global population with a digital…

How Analytics is Reinvigorating Retail
April 3, 2019 at 12:13 pm

Since the mid 1990s when Jeff Bezos founded Amazon.com to sell books online, and Pierre Omidyar created eBay — enabling everyone to sell everything — new business models have threatened to destroy the traditional retail economy. To remain successful, brick-and-mortar retailers must offer personalized and deeper online and in-store customer buying experiences. How? By harnessing…

The ‘Art and Science’ of GDPR Consent for Retailers
April 2, 2019 at 9:44 am

You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major financial purchase. These arduous processes are developed by companies in…