Data Security

This Holiday Season, You Don’t Need to Sacrifice Personalization for Security (and Vice Versa)
September 4, 2019 at 10:56 am

By 2020, customer experience (CX) is expected to overtake both price and product as the key brand differentiator. This is critical for retailers to understand, as consumers today aren’t willing to compromise on either personalized experiences or security measures, especially when it comes to their personal data. Here are some ways that retailers can leverage…

How to Stay One Step Ahead in Retail’s Shifting Cybersecurity Landscape
August 22, 2019 at 12:21 pm

New advancements in technology are changing the retail industry in unprecedented ways, further blending the physical and digital worlds and forever evolving customer experience. As the industry changes, so do the methods cybercriminals use to steal sensitive data from companies and consumers. Prior to 2018, cybersecurity data suggested that the most common type of incident…

Poshmark Suffers a Data Breach
August 5, 2019 at 2:27 pm

In a post to its company blog last week, popular fashion resale platform Poshmark announced that its servers had been accessed by an "unauthorized third party." The hackers stole private data from users in the U.S. that included personal email addresses, Poshmark account usernames, clothing size preferences, and social media account information. Poshmark, which is…

Sephora's Southeast Asia Customers Victims of a Data Breach
July 30, 2019 at 12:38 pm

Sephora has emailed customers in Southeast Asia to inform them it has discovered a data breach that occurred within the last two weeks. "Over the last two weeks, we discovered a breach in data related to some customers who have used our online services in Singapore, Malaysia, Indonesia, Thailand, Philippines, Hong Kong SAR, Australia, and…

Are Retailers Backsliding in Online Trustability?
July 22, 2019 at 12:25 pm

The focus on data privacy and security on the web has reached a fever pitch in recent years. As data breaches continue to make headlines, consumers are understandably concerned about the vulnerability of their personal and financial information. Online retailers have an especially high bar when it comes to the protection of credit card data…

GDPR 1 Year Later: The Surprising Recovery of Marketing
July 11, 2019 at 5:06 pm

A year ago, marketers were experiencing a whole new kind of anxiety: the EU General Data Protection Regulation (GDPR) had just set in after months (if not years) of intensive scaremongering, and the wait was on to see what would happen. Would databases disappear? Would marketing results fall off a cliff? On the anniversary of…

7-Eleven Japan Shut Down its Mobile Payment App After Hackers Stole $500K From Users
July 10, 2019 at 10:16 am

Last week, 7-Eleven Japan suspended a recently launched mobile payments feature on its app after a flaw allowed a third party to make bogus charges on hundreds of customer accounts. The company released the feature on July 1. It allowed customers to scan a barcode with the app and charge a linked credit or debit card.…

When Bots Attack: How the E-Commerce Industry Has Reached an Inflection Point
June 13, 2019 at 11:51 am

Last year, consumers in the U.S. alone spent more than $517 billion with online merchants, up 15 percent from 2017. In 2018, the blockbuster holiday shopping season saw more than $17.8 billion in online sales in just the five-day period beginning on Thanksgiving, with a record $6.6 billion transacted on Cyber Monday. Black Friday marked the first…

Retailers Need to Take Mobile Device Security Seriously
June 4, 2019 at 9:39 am

As retailers move towards enabling more of their front-line employees with mobile devices, they're finding that if they don’t take the necessary precautions, they're leaving themselves increasingly exposed to threats from security compromises. According to the latest Mobile Security Index from Verizon, retailers, wholesalers and hospitality companies reported a significant spike in mobile compromises in…

3 Ways for Marketers to Overcome the Trust Gap and Build Brand Loyalty
May 23, 2019 at 11:50 am

With 2019 in full swing, retail marketers are recovering from the biggest drop in holiday-season sales since 2009. Not only was it a tough holiday season, but U.S. consumer confidence may be declining as well. Marketers are under the gun to perform against these odds, and building and maintaining customer trust is the key to…