Social Commerce

Pinterest Enhances its Platform for Product Discovery Through Visual Search
July 1, 2019 at 12:15 pm

While attending the IRCE at RetailX conference in Chicago, Total Retail's Joe Keenan sat down for an interview with Amy Vener, head of retail strategy at Pinterest. Vener discusses how Pinterest is enhancing its platform for retailers, bringing consumers through the entire purchase journey, from inspiration and ideas to research and purchase. Furthermore, Vener touches on…

How Retailers Can Capitalize on Instagram Checkout
June 26, 2019 at 11:13 am

In March, Instagram publicly announced a new e-commerce feature. Rather than tagging items in posts and redirecting interested parties to an online shop, “Checkout on Instagram” enables brands to sell products to users directly inside the app. The promise is that companies can minimize any extra steps in the transaction process, and therefore decrease the likelihood…

The Pros and Cons of Instagram Checkout
June 18, 2019 at 11:42 am

Today, social media can make or break a brand. With the ability to instantly reach and engage thousands of new and existing customers, social media remains a key component for brands looking to build awareness, drive sales, and generate loyalty. With the launch of Checkout on Instagram, social commerce just got a big boost. The…

Amazon Launches AI-Powered Shopping Feature in App
June 6, 2019 at 5:05 pm

Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…

Sears’ New Logo Gets Mixed Reviews
May 10, 2019 at 2:14 pm

Sears unveiled a new logo earlier this month on its social media channels, and it's generating mixed reviews from consumers. In addition to the logo, Sears debuted a new slogan as well: "making moments matter." The new slogan was featured in a video the company published on Facebook in late April. Sears said the new logo was…

5 Ways to Optimize Sales With Instagram
May 10, 2019 at 10:44 am

Instagram now has over 1 billion active users, 500 million of whom are daily active users. Social media is constantly shifting and evolving, and it can be challenging for retailers to stay on top of the trends. A recent report by Forrester states that Instagram users engage with brands 10 times more than they do…

What We Mean by ‘Social Commerce’ Needs to Change; Let’s Clarify the Definition
April 24, 2019 at 11:20 am

There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it seems, has become shorthand for “making an Instagram feed shoppable.” And so I spend a…

How Instagram's In-App Checkout Will Drive Social Commerce
March 29, 2019 at 10:18 am

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Instagram's announcement that it will now offer in-app checkout for retailers’ and brands’ products. The feature is currently in beta, with just 20 retailers and brands testing the checkout process. Instagram checkout removes friction in the purchasing process, reducing the number of…

Instagram Adds Checkout Feature Within its App
March 19, 2019 at 1:27 pm

Facebook’s Instagram photo-sharing app has become a hotspot for brands, and a hotspot for consumers who want a digital window shopping experience. Today, Instagram sweetened the deal by adding a checkout feature to the app so users can buy stuff they see in their feed without ever having to leave Instagram. And Instagram will be able…