Social Commerce

Facebook and Instagram Launch Shops for Businesses
May 26, 2020 at 5:15 pm

Facebook and Instagram have launched a new Shop feature, allowing consumers to make purchases directly on businesses' Facebook pages or Instagram profiles, reports TechCrunch. The social network's (Facebook own Instagram) new tools go further than its previous support of e-commerce, enabling businesses to create a full-fledged Facebook Shop. The release of the new feature is a…

Top Social Media Trends for Retailers: Instagram Stories, Influencers and Social Commerce
April 20, 2020 at 7:25 pm

What’s the next big trend on social media? For retailers, the answer has huge implications for marketing strategies, ad spend, brand awareness and growth. Based on our latest social media data, there are three big trends that every retailer should consider as they plan their strategies. They include the surging popularity of Instagram Stories, the…

One-Click Wonder: Shoppable Content in the Age of Self-Isolation and Beyond
April 9, 2020 at 1:09 pm

The world is adjusting to life in self-isolation, with many people working from home and stores shutting their doors. Brick-and-mortar stores are no longer an option for many retailers, with over 15,000 shops in the U.S. are estimated to close this year due to COVID-19. As the commerce industry acclimates to this new normal, those…

Stella & Dot CEO Jessica Herrin on Managing During the COVID-19 Crisis
April 6, 2020 at 1:37 pm

In episode 241 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Herrin, CEO and founder of Stella & Dot, a family of brands of fashion, accessories and skincare. Listen in as Herrin discusses managing during the COVID-19 crisis, how Stella & Dot is adjusting to this new normal, and how she is motivating her…

Social Media Sales at Scale: Best Practices for Digital-First Retailers
March 13, 2020 at 3:35 pm

Consumers today have more choices than ever before when it comes to the items that curate their life, which can often rely on the latest trends or fashion statements. When it comes to keeping up with timely demands, retailers often struggle to keep their shelves stocked with the latest trending item at any given time.…

9 E-Commerce and Social Media Marketing Trends for 2020
January 17, 2020 at 11:10 am

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Content…

2020 Social Media Forecast: TikTok, Social Commerce and More
January 8, 2020 at 4:20 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the forecast for social media in 2020, with a specific focus on the trends that will have the biggest impact on retail businesses. Earlier this week, Total Retail published an article by Yuval Ben-Itzhak, CEO of AI-powered social media and digital…

Social Media in 2020: 4 Trends to Watch
January 6, 2020 at 11:28 am

Social media is already transforming retail, and the pace of that transformation is likely to accelerate in 2020. Retailers that embrace social media and are willing to take calculated risks are the ones most likely to benefit from this transformation. At Socialbakers we get to see what some of the most innovative social media marketers…

Social Spending: Does Convenience Trump Safety?
January 2, 2020 at 9:54 am

There’s little doubt that online shopping is on the rise. It’s convenient, there's unlimited choice, and consumers find it easier than ever before to find a bargain. In fact, in 2018 global online sales increased 18 percent, reaching almost $3 trillion. By 2024, the total transaction value of remote payments for digital and physical goods…

Magical (Mobile) Holiday Shopping
November 22, 2019 at 10:27 am

Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a “yes.” Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether you’re buying it for yourself or as a gift for someone…