Social Commerce

Gen Z: What Retailers Can Learn From TikTok
January 12, 2021 at 9:17 pm

Gen Z is fast becoming a key audience for retailers. Contrary to older generations, Gen Z, who are aged 16 to 24, are digital natives and have grown up with the internet as a large part of their world. They're incredibly tech-savvy, and have a spending power of over $140 billion. This would make them…

Walmart to Offer Livestream Shopping on TikTok
December 17, 2020 at 4:52 pm

Walmart announced it will host a one-hour livestream this Friday on TikTok, where users can can shop for the retailer's fashion items featured by TikTok creators without having to leave the app. Once the event is over, users will still be able to shop the items featured by visiting Walmart’s TikTok page to shop. It’s the first…

The Evolution of Social Commerce
November 4, 2020 at 8:41 pm

Before the world had ever heard of COVID-19, social media usage was expected to plateau in 2020. But like most plans for this year, this prediction was thrown out the window. eMarketer found 51 percent of U.S. adults had increased their time spent on social networks at the height of the coronavirus pandemic. This period…

Social Commerce Key to Betabrand's Future Growth
October 7, 2020 at 7:06 pm

During the September Women in Retail and Total Retail Virtual Exchange, Chris Lindland, CEO of Betabrand, an online women's clothing company, was interviewed by Kate Talbot, founder of Kate Talbot Marketing, as well as senior contributor to Forbes. The two discussed everything from Betabrand's innovative product designs to how retailers (including Betabrand) can learn from the…

Impulsive Shopping and Post-Pandemic Consumer Behavior
September 3, 2020 at 12:58 pm

Picture this: You're in the supermarket in your neighborhood queuing to pay and see some delicious and totally irresistible chocolates that you didn't even think about buying, but that now are something that has become essential. That is what in marketing is called "impulsive buying" and, for example in the case of supermarkets, it's their…

Nonessential Retail, Essential Digital
August 25, 2020 at 12:06 pm

Online sales in the United States have surged in recent months. As such, today’s acceleration of e-commerce amplifies the need for retailers to connect with consumers earlier in the shopping journey, fueling customer acquisition and fostering brand loyalty. This is especially important as we enter what consumers might consider the most meaningful holiday season of…

Facebook and Instagram Launch Shops for Businesses
May 26, 2020 at 5:15 pm

Facebook and Instagram have launched a new Shop feature, allowing consumers to make purchases directly on businesses' Facebook pages or Instagram profiles, reports TechCrunch. The social network's (Facebook own Instagram) new tools go further than its previous support of e-commerce, enabling businesses to create a full-fledged Facebook Shop. The release of the new feature is a…

Top Social Media Trends for Retailers: Instagram Stories, Influencers and Social Commerce
April 20, 2020 at 7:25 pm

What’s the next big trend on social media? For retailers, the answer has huge implications for marketing strategies, ad spend, brand awareness and growth. Based on our latest social media data, there are three big trends that every retailer should consider as they plan their strategies. They include the surging popularity of Instagram Stories, the…

One-Click Wonder: Shoppable Content in the Age of Self-Isolation and Beyond
April 9, 2020 at 1:09 pm

The world is adjusting to life in self-isolation, with many people working from home and stores shutting their doors. Brick-and-mortar stores are no longer an option for many retailers, with over 15,000 shops in the U.S. are estimated to close this year due to COVID-19. As the commerce industry acclimates to this new normal, those…