Social Commerce

The fate of TikTok in the U.S. is still in flux. At DMi Partners, from the beginning of regulation discussions, we’ve done more than stay the course for our clients; we’ve doubled down on channel investment, with great return on ad spend to show for it. One of the primary reasons? TikTok Shop. In this…

Social commerce is no longer just a trend; it’s reshaping how consumers discover, evaluate and purchase products. Fueled by younger generations, platforms such as TikTok Shop, Instagram Shops, and YouTube Shopping have transformed shopping into an interactive, content-driven journey. By 2030, the social commerce market is projected to reach $5.32 billion to $8.5 trillion, making…

If you think Netflix’s next big move is just about binge-worthy series, think again. The streaming giant is eyeing podcasts — specifically, video podcasts — and this shift could redefine not just how we consume content but how we shop, engage, and monetize online. The Video Podcast Explosion is Just Beginning Podcasts have been surging…

In episode 476 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bob D'Loren, CEO of Xcel Brands, a leader in live stream media and social commerce, and co-founder of ORME, a social commerce app that features TikTok-style videos within a shoppable marketplace. Listen in as D'Loren describes the Xcel Brands organization and its mission to…

Qurate Retail Group, known for its portfolio of live social shopping brands including QVC and HSN, announced Friday that it has officially rebranded to QVC Group, Inc. as it leans into streaming and social. QVC Group's other brands include Ballard Designs, Frontgate, Garnet Hill, and Grandin Road. In November, the Pennsylvania-based company announced plans to…

The retail industry has always been defined by change, but the past year has seen transformations that are reshaping its very foundation. In 2024, we witnessed the rise of new shopping channels, the explosion of marketplaces, and significant advances in delivery logistics. As we move into 2025, these shifts are accelerating, offering both challenges and…

Innovation in the retail space has been greatly accelerated by the rise of digital technologies, though as Mark Twain said, "there's no such thing as a new idea." While livestream shopping channels may echo the 1980s Home Shopping Network era, today’s content-driven approach provides a unique shopping experience that allows brands to create new interactions…

The evolution of social media from a personal connection platform to a robust marketplace has unlocked new opportunities for retailers to engage with their customers and boost business growth. This past holiday season, social media’s power to influence purchase decisions was on the rise, according to Sprout Social data. The survey of more than 2,000…

The retail landscape is undergoing a monumental transformation, driven by rapid advancements in technology and shifting consumer expectations. At the center of this change lies the integration of omnichannel strategies and the explosive influence of social media in driving sales. To stay relevant and thrive, retailers must embrace these shifts and deliver seamless, personalized and…

The holiday shopping season is well underway. While U.S. retail giants such as Walmart, Target, and Best Buy leaned into their annual October sales rollout, foreign competitors like Shein have taken a different, more innovative, route by using video commerce to engage directly with U.S. consumers, leading to increased conversion. TikTok is also making waves…