Social Commerce

How Social Commerce is Changing Retail
March 31, 2021 at 4:51 pm

Social media is our digital community, and it's fast becoming our shopping mall as well. Social commerce — using social platforms to sell products — has been rapidly growing, climbing to over $36 billion in U.S. sales this year, about 35 percent more than in 2020, according to a recent report by eMarketer. Social commerce…

How Privé Porter is Succeeding in the Luxury Resale Market
March 29, 2021 at 7:30 pm

In episode 291 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeffrey Berk, managing director at Privé Porter, a luxury goods resale e-commerce company, specializing in sourcing and delivering authentic Hermès handbags. Listen in as Berk discusses the luxury handbag resale market, Privé Porter's unique business model of reselling hard-to-find Hermès handbags, and his professional background…

How Retailers Can Make the Most of YouTube's Video Shopping Feature
March 25, 2021 at 7:11 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published in Total Retail Report titled, “YouTube's New Shopping Feature Proves That Video Selling is Here to Stay,” authored by Marcel Hollerbach, chief marketing officer of Productsup. The article discusses why it’s notable that YouTube is branching…

New Commerce Experiences Give an Edge to Women-Owned Businesses
March 24, 2021 at 4:52 pm

As we turn the page to an ever-important Women’s History Month, there's a heightened focus on better understanding why women-owned businesses continue to be hit harder by the pandemic. According to new data revealed in Facebook’s State of Small Business Report, women-owned small businesses are closing at a higher rate (28 percent) than those run…

YouTube's New Shopping Feature Proves That Video Selling is Here to Stay
March 17, 2021 at 11:43 am

In many ways, YouTube is already a major shopping destination. Many of its 2 billion users tune into the video platform to watch unboxing videos and product reviews. Therefore, it’s no surprise that the Google subsidiary is now testing a new feature that will make it easier for users to make purchases without leaving YouTube,…

Seamless E-Commerce Transactions Are Possible With Shoppable Entertainment
February 18, 2021 at 2:07 pm

The exciting and accelerated growth of e-commerce is playing a major role in sales strategies and digital advertising plans being made for 2021. Consumers are increasingly comfortable with online shopping and e-commerce platforms, and American shoppers have come to expect easy online purchasing experiences that are frictionless and engaging, influencing repeat business, brand loyalty and…

Not Dead Yet: Rethinking the Instagram Algorithm
February 14, 2021 at 1:21 pm

If you read some recent headlines, you would have heard predictions that Instagram is fading in popularity or even “dead.” Many experts detail user decline and lack of Gen Z engagement as the basis for this assessment. Instagram’s not dead. Yet. But its reason for being needs to change. Instagram needs to return to its…

4 Tips to Consider Before Selling on Social Media
February 11, 2021 at 12:36 pm

Social commerce is an e-commerce term for buying and selling via social media networks. It includes everything from learning about a product, direct messaging sellers, and purchasing the item using a social app. With the COVID-19 pandemic forcing brick-and-mortar stores to close their doors, including many small businesses, social commerce can be a tool for…

Gen Z: What Retailers Can Learn From TikTok
January 12, 2021 at 9:17 pm

Gen Z is fast becoming a key audience for retailers. Contrary to older generations, Gen Z, who are aged 16 to 24, are digital natives and have grown up with the internet as a large part of their world. They're incredibly tech-savvy, and have a spending power of over $140 billion. This would make them…