Research

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

During the 2023 holiday season, gift cards were the No. 1 most requested gift for the 17th consecutive year. This isn't surprising, with projections indicating that the U.S. gift card market will reach a value of $267.3 billion by 2028. For the seventh consecutive year, NAPCO Research and Blackhawk Network (BHN) have collaborated to produce their market-leading report on the gift card industry. This comprehensive benchmark study focuses on 135 unique criteria designed to assess e-commerce gift card programs. It offers invaluable insights into best practices that can be integrated into your company’s own gift card program, along with innovative approaches to optimize gift card performance. Download this report to maximize the potential of your gift card program and stay ahead of your competitors and the industry.

Friendly Fraud is the #2 Most Common Type of Fraud! Read more in the Global Fraud and Payments Report – an educational, free report compiled by Verifi that conveys transparent and unbiased research. The report outlines the latest industry fraud, disputes, and payments data as well as management methods used by merchants.

The global gift card market is forecasted to reach $1.4 trillion by 2026. The 2023 Multinational Merchant Gift Card Infographic from NAPCO Research and Blackhawk Network reveals average omnicommerce scores from Australia, the United Kingdom, and the United States, along with best practices for maximizing your gift card program's potential.

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