Melissa Campanelli

Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

American Eagle Becomes First Fashion Retailer to Join Snap Map 
July 14, 2025 at 6:40 pm

In a first-of-its-kind move for a specialty fashion retailer, American Eagle (AE) has teamed up with Snap Inc. to launch over 800 U.S. store locations as Promoted Places on Snap Map, Snapchat’s real-time, location-based discovery tool. The integration, which went live on July 9, is designed to meet Gen Z consumers where they already spend…

Amazon Grocery Head Leaves to Join Wonder
October 28, 2024 at 9:44 pm

Following a year of rapid growth for Amazon.com's grocery business, the retail behemoth's head of grocery, Tony Hoggett, has left the company to become COO of mobile restaurant delivery chain Wonder.  Wonder, a delivery-focused food hall concept, made headlines in the supermarket industry in 2023 for its $103 million purchase of meal-kit company Blue Apron.…

Big Lots May Close Up to 315 Stores
August 5, 2024 at 10:53 pm

Discount retail chain Big Lots may close up to 315 stores under new credit and loan terms, according to an 8-K filed with the U.S. Securities and Exchange Commission on Friday. In a public SEC filing in June, the Ohio-based retailer, which has locations in 48 states, said it planned to close 35 to 40…

Adobe: Prime Day Expected to Drive $14B in Online Sales for US Retailers
July 15, 2024 at 9:38 pm

Amazon Prime Day, which has become an industry-wide moment as consumers embrace deals across retailers, will drive $14 billion online — a 10.5 percent increase year-over-year — for U.S. retailers, according to data recently published by Adobe Analytics. The event,  taking place July 16-17, will also bring steeper discounts, a rise in back-to-school shopping, and…

Tractor Supply Co. Eliminates DEI Roles, Pride Support and Carbon Emissions Goals
July 1, 2024 at 9:05 pm

Tractor Supply Co. communicated via a press release last week that it is eliminating diversity, equity and inclusion roles; withdrawing carbon emission goals; and walking back support for the LGBTQ+ community as part of sweeping changes to environmental, social and governance initiatives. More specifically, the retailer of home improvement equipment, livestock and agricultural supplies for…

Express Sold for $174M to PHOENIX RETAIL, a Newly Formed Joint Venture
June 17, 2024 at 9:23 pm

PHOENIX RETAIL, a newly formed joint venture comprising mall owners Simon Property Group, Brookfield Properties, Centennial, and brand equity and management firm WHP Global, received court approval on June 15 to acquire most of Express Inc.’s assets out of Chapter 11. PHOENIX will pay about $174 million split between $136 million in cash consideration and…

Report: Retail Sales Jumped Significantly in May
June 10, 2024 at 4:35 pm

Retail sales jumped significantly in May, showing strong increases both month-over-month and year-over-year, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by the National Retail Federation (NRF). Total retail sales, excluding automobiles and gasoline, were up 1.35 percent seasonally adjusted month-over-month and up 3.03 percent unadjusted YoY in May, according to…

NRF: Father’s Day Spending to Total $22.4B
June 3, 2024 at 7:37 pm

Father’s Day spending is expected to reach $22.4 billion this year, according to an annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. This is the second highest figure in the survey’s history and on par with last year’s record of $22.9 billion. Half of consumers plan to purchase…

Target Adds More Low-Cost Items to its Assortment
May 27, 2024 at 10:18 pm

Continuing its emphasis on low prices, Target said last week it would be adding more than 1,000 low-cost summer items to its product assortment. The products, including swimwear, outdoor items, snacks, drinks and skin care products, will be priced as low as $1 and more than half will be priced below $15. To encourage summer…

Target Shares Plans for 2024 Pride Month Following Last Year's Backlash
May 13, 2024 at 8:34 pm

Target has announced its plans for this summer's 2024 Pride Month, despite backlash it experienced during 2023 Pride season. At the time, people destroyed signage and merchandise and confronted store workers. As a result, Target pulled items from its Pride Collection off shelves that had been at the center of the most significant confrontational behavior. This,…