Melissa Campanelli

Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Target Launches Value-Priced Private Label Brand

Target Corp. announced it has launched a new private label product line for price-conscious consumers called dealworthy. The assortment of 400 everyday basics will include apparel and accessories, essentials and beauty, as well as electronics and home items. Items will start at less than $1 and with most under $10, the prices are designed to…

Report: Retail Sales Up 2.3% YoY in January

Retail sales showed a strong beginning for the year in January, nearly matching December’s busy holiday spending and rising significantly year-over-year, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by the National Retail Federation (NRF). Total retail sales were up 2.34 percent unadjusted YoY in January, according to the Retail Monitor.…

Levi's to Reduce Corporate Workforce by Up to 15%

Levi Strauss & Co. is planning to reduce its corporate workforce 10 percent to 15 percent during the next six months as part of its “productivity initiative” to drive long-term growth. The initiative, a two-year program named Project FUEL, is designed to accelerate the execution of Levi's brand-led and direct-to-consumer first strategies while fueling long-term…

Macy's, Wayfair Announce Job Cuts

Retail layoffs are hitting especially hard recently. Macy’s is laying off about 3.5 percent of its total headcount, which amounts to roughly 2,350 employees, and the iconic department store is closing five locations. Also last week, online furniture seller Wayfair said it is cutting about 1,650 jobs, or 13 percent of its global workforce. The Wall…

How Walmart is Embracing AI

Artificial intelligence (AI) is enabling Walmart to move from being an omnichannel retailer to an adaptive one, at least according to Anshu Bhardwaj, senior vice president and chief operating officer at Walmart Global Technology and Walmart Commerce Technologies, who spoke at a session during the National Retail Federation Big Show in New York City earlier…

Report: Consumers Dissatisfied With Retail Experiences

Consumers are generally dissatisfied with their retail experiences, at least according to a global study from the IBM Institute for Business Value called "Revolutionize retail with AI everywhere: Customers won't wait." The report points out that only 9 percent of consumers said they were content with their in-store shopping experiences and 14 percent content with…

In Lawsuit, Temu Accuses Rival Shein of ‘Mafia-Style’ Tactics

Temu, the popular low-cost online marketplace, is suing fast-fashion brand Shein over using “mafia-style” methods to lower competition, according to a lawsuit filed Dec. 13 in the U.S. District Court of the District of Columbia. The suit was filed by WhaleCo, Temu's U.S.-based parent company, alleging that Shein has intimidated Temu employees and suppliers and…

Investor Group Launches $5.8B Buyout Bid for Macy’s

Two major Macy’s investors, Arkhouse Management and Brigade Capital Management, are in talks to take the famed department store chain private, according to a report in The Wall Street Journal. Arkhouse Management, a real estate-focused investing firm, and Brigade Capital Management, a global asset manager, submitted a proposal to acquire Macy's for $5.8 billion on…

Report: Amazon, Walmart, Target Win Black Friday

Retail behemoth Amazon.com took the top spot in terms of total retail sales on Black Friday this year, according to a report from data insight company Numerator. Walmart came in second, followed by Target, Best Buy, and Costco. Numerator tracks purchase data and surveys verified buyers to understand shifts in consumer behavior. Over Cyber Weekend…

Report: Black Friday Retail Sales Up Year-Over-Year

According to the most recent Mastercard SpendingPulse report, which measures in-store and online retail sales across all forms of payment, U.S. retail sales on Black Friday (Nov. 24) were up more than 2.5 percent year-over-year (YoY) excluding automotive, not adjusted for inflation. Key trends included from the Black Friday shopping data include the following: E-commerce sales were strong: E-commerce…

Report: Thanksgiving Week Spending to Increase 13%

Consumer holiday spending during the Thanksgiving week is expected to reach new highs as consumers look to make the most of festive deals, according to Deloitte's recently released 2023 Black Friday Cyber Monday Survey. Key findings from the annual survey include: Black Friday-Cyber Monday shopping is back. Spending during the Thanksgiving week period is expected to be…

The NRF Releases AI Guidelines for Retailers

In an effort to encourage appropriate and effective governance of artificial intelligence (AI) technology, promote consumer trust, and facilitate innovation and beneficial use of AI technologies, the National Retail Federation (NRF) has published a  series of guidelines called Principles for the Use of Artificial Intelligence in the Retail Sector. Developed through NRF's Center for Digital Risk &…

Kim Kardashian Taps Angela Ahrendts for Private Equity Firm SKKY Partners

Kim Kardashian’s private equity firm, SKKY Partners, has added former senior vice president of Apple Retail Angela Ahrendts as senior operating adviser, according to an Aug. 7 report in The Wall Street Journal. Ahrendts, who is also the former CEO of British luxury fashion house Burberry, will work with Kardashian, her business partner Jay Sammons, and…

Amazon Boasts its 'Delivering at the Fastest Speed Ever'

Amazon.com is delivering its largest selection of products to U.S. Prime members at the fastest speeds ever, according to a blog posted yesterday by Doug Herrington, CEO of Worldwide Amazon Stores. "With more than 300 million items available with free Prime shipping and tens of millions of the most popular items available with free same-day or…

NRF: Retail Sales Rose in May Despite Economic Challenges

Retail sales rose again in May as consumers continued to spend despite economic challenges, the National Retail Federation (NRF) said last week. NRF’s calculation of retail sales -- which is based on U.S. Census Bureau data but excludes automobile dealers, gasoline stations and restaurants to focus on core retail -- showed overall retail sales in…