Melissa Minkow

Melissa Minkow

Melissa recently joined CI&T as Retail Industry Lead after two years in merchandising strategy at Target, six years covering omni-channel, e-commerce, and social commerce at Gartner, a short tenure in pharmaceutical market research, and the completion of a Kellogg MBA. She is a retail futurist whose methodology is rooted in cross-industry consumer insights and innovation. She measures her success by how far out of the box she can inspire a client’s customer-centric solutions.

Report: The Omnichannel Boat Has Been Rocked

When CI&T first launched The Connected Retail Report in 2020, retailers were forced to enact omnichannel strategies to accommodate consumers’ urgent inabilities and fears regarding shopping in stores. The results of last year’s evaluation reflected that sense of urgency — with retailers offering omnichannel experiences, but failing to tie them all together in ways that…

Getting D-to-C and Third Party to Work Together 

Gone are the days when retailers and brands could rationally fear one platform cannibalizing another. Conventional retail wisdom used to tell us that if a consumer was buying your brand in one place, they couldn’t possibly be learning about or buying from it in another, let alone during the same purchase journey. In today’s world,…

The Overlooked Value in Livestreaming

Every day now a different retailer announces its attempt at some sort of live interaction with consumers. While this is an exciting time for the industry, it’s important to think through where value is derived in these exchanges and what decisions will reflect careful consideration there. Livestreaming has several key attributes embedded in its value proposition.…

E-Commerce Upgrades in a Post-Pandemic World

Over the last 15 months, we cozied up to e-commerce in categories we struggled to shop virtually, such as apparel, furniture and grocery. We adapted our daily and weekly shopping routines to more patient, planned cadences. We adjusted our comfort level by buying clothing sans try-on, and we accepted that our living room upgrades would…

A Ranking of the Retailers Providing the Most Connected Shopping Experiences

Consumer behaviors in retail are especially interesting in that they’re often so routinized and sticky. Major shifts in shopping trends and expectations require either earth-shattering industry innovation or a completely life-changing cultural event. Unless consumers’ lifestyles are greatly impacted in some way, their shopping habits remain just that — habits. Though many retailers had begun…