Kathy Kimple

Kathy Kimple

Kathy Kimple is chief retail officer, FitForCommerce, a leading boutique consultancy that helps ecommerce and omnichannel businesses make smarter business decisions

COVID-19 and the Acceleration of BOPIS and Curbside Pickup

The COVID-19 pandemic has turned retail upside down. Pre-coronavirus, digital commerce was already outpacing overall retail growth. Services such as buy online, pick up in-store (BOPIS) were steadily increasing, but aside from grocery and select big-box retailers, curbside pickup wasn't even on the long-term road map for most retailers. Today, BOPIS and curbside pickup have…

Now is the Time to Double-Down on Digital and Omnichannel

The COVID-19 pandemic has completely turned retail upside down. As consumers have relied on digital commerce for essentials, and retailers and brands have relied on digital just to keep their “doors” open, the accelerated adoption of digital and omnichannel is driving new shopping behaviors that will likely have a lasting impact. As retailers scramble to…

Advancing Digital Commerce by Empowering Internal Teams

As brands close hundreds of stores, retailers are investing in the digital experience and digital commerce to win customers over more than ever. However, it doesn’t come easy; a winning digital strategy must have the right combination of technology, content and features, all of which require an investment of time and resources. Those resources must…