Barbra Bukovac

Barbra Bukovac

Barbra Bukovac (Barb) is the Vice Chairman – Consumer Markets for PwC. In this role, she leverages her extensive industry experience and the PwC network to help solve complex challenges for clients in the constantly changing landscape of Consumer Markets. In addition to her role leading the Consumer Markets practice, Barb is dedicated to advancing women and diverse professionals at PwC and in the greater business community to help pave the way for our next generation of leaders.

With over 25 years of professional experience at PwC, she has served marquis clients within Consumer Markets and across numerous industries around the world, as both a senior relationship partner and global lead tax partner. Barb has successfully worked with many clients to deliver leading edge expertise and enable them to realize their strategic vision and thrive in a changing world. She has extensive tax experience with cross-border transactions including acquisitions, divestitures, integrations, repatriation planning, global structure alignment/value chain transformation, global tax provision and compliance reviews. She leads from the front to embrace new technology and has worked with many clients to support digital transformation.

Retailers Might Be Overlooking a Key Demographic as Female Spending Skyrockets

In the ever-evolving landscape of consumer spending, a remarkable shift has emerged in 2023. This year, women are wielding a more substantial influence over the market, with their spending habits taking center stage. As we delve into this intriguing development, we find that the "summer spending spark" has catalyzed a significant change, bringing with it…

The Future of Consumer Markets Workplaces: Flexibility is Here to Stay

When the pandemic altered where and how consumers were able to shop, consumer markets rose to the challenge. I know I’m not alone in being inspired by the essential workers who are manufacturing in the plants, as many companies are now operating on a 24-hour manufacturing cycle to fulfill the increased need for crucial goods.…