VWR International: Synergy in Action
Focus On: Marketing Operations
Ellen Gualtieri, marketing communications services manager, oversees programs that provide support and service to the sales organization, including an online ordering service for customized sales literature, an internal online company store for branded promotional products, and distribution of marketing materials using the corporate mailing list and sales lead program.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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