VWR International: Synergy in Action

Copy is then married to design and entered into the Pindar content management system. Pindar acts as a kind of electronic vault that stores all copy and design for each product in a central library. If, for example, the Life Sciences group wants to publish a vertical catalog that excerpts specific products from the main catalog, these can be extracted, the copy versioned so it speaks to that particular market segment, paginated and printed with relative ease. If a price change occurs, it’s entered once, and it ripples through the entire system—catalog pages and Web pages.