In this video, Editor-in-Chief Joe Keenan interviews Gihan Amarasiriwardena, co-founder and president of Ministry of Supply, a Boston-based performance business wear fashion brand. Amarasiriwardena discusses why he and his business partners founded the brand, how the coronavirus pandemic has impacted Ministry of Supply, and how the company began producing face masks and other personal protective equipment (PPE) during the health crisis.
Ministry of Supply has knit and donated roughly 38,000 masks, as well as raised funds for purchasing respirators. Amarasiriwardena discusses the production process and supply chain enabling these efforts, as well as how the brand has spread awareness of its efforts to give back during this time of need. Furthermore, he details how communication with Ministry of Supply's customers has changed over the last month-plus, and how the brand is attempting to strike the right tone at this time. Amarasiriwardena shares his thoughts on why it's important for brands to practice corporate social responsibility, how the company's knit on-demand production process promotes sustainability, and his forecast for Ministry of Supply and the retail industry as a whole after the COVID-19 health crisis is over.