VWR International: Synergy in Action

For the team, tasks often overlap. As a result, each is completely aware of what the others are doing, making sure the skids are greased, deadlines met and material out on time and in the right hands. This unique team is like the four cylinders of a finely tuned automobile engine firing in precise sequence. The overall challenge is to tie together all the marketing communications elements—customers, reps, catalogs and the Web.