VWR International: Synergy in Action
An Extraordinary Marketing Communications Team
VWR Marketing Communications is a hard-working team of talented writers, designers and project coordinators. VWR’s business goal is to be the most successful distributor of products for people engaged in science.
VWR processes more than 50,000 order lines daily. The marketing communications team creates and distributes a mountain of promotional material, including vertical catalogs for specific scientific disciplines and a quarterly newsletter that has a section proclaiming “WHAT’S HOT!” and offering premiums, such as coffee mugs. Every 24 to 30 months the large General Catalog is revised and published—a task you could liken to painting the Golden Gate Bridge. The painters start at one end and two years later, finish at the other end, whereupon they go back and do it all over again.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
