VWR International: Synergy in Action
Focus On: Marketing Operations
The Act of Creation
Publishing such a massive work requires Herculean coordination. The supplier forwards relevant copy and price changes—or new product information and illustrations—to the VWR product manager, who then works with the VWR technical writers and designers to craft the presentation. Often times the suppliers work directly with the VWR technical writers.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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