VWR International: Synergy in Action
Products that require more explanation or detail are given them. For example, the furniture section details VWR’s complete furniture program, outlining its features and benefits to the customer. Nothing is left to chance. VWR offers a design team to work with the client on renovations, additions or new facilities. And expert installation is offered by a national network of professional, skilled craftspeople who will meet deadlines any time, anywhere. In short, the VWR catalog is a breeze to navigate, endlessly helpful and easy to order from—a model of user friendliness.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
