VWR International: Synergy in Action

At Homann’s side is Publications Manager Liz Sipera, who is responsible for all product literature including the quarterly tabloid, vertical catalogs and the general catalog, with the Web site product content thrown in.

Robin Filiaggi, advertising and promotion specialist, is in charge of the multichannel promotion and advertising strategy, including press releases, promoting the launch of new products and working with the advertising agency to create and monitor space ads. Filiaggi works with product managers to ensure their messages are correctly positioned and reach the right audiences. She focuses on developing effective promotions, and generates the occasional fun and filigree so rare in the buttoned-up world of science.