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Denny Hatch
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Or has it? While Sears and Ward’s catered to consumers, farmers and tradespeople, VWR International offers one-stop shopping for scientific research laboratories. Prowl through its North American 2,600-page, hardcover catalog, and you can find cabinetry and shelving, microscopes, incubators, chemicals, recorders, wipers, centrifuge tubes, pipet tips, and safety equipment. Price points range from $6.60 for a pack of 100 stoppers to $25,000 for a freeze dryer. In fact, buyers can equip an entire facility with products from VWR.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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