VWR International: Synergy in Action

Hand-delivered Catalogs

Once the catalog is ready to ship, new challenges arise. At 2,600 pages and weighing 8 pounds, the catalog can be expensive to mail. VWR addresses this problem by continuously updating its corporate database of mail list names taken from various sources (e.g., rep input, Web and phone requests, BRCs). All get processed on a daily basis. Moreover, incorrect addresses and deleted names are kept separate and used to scrub against future mailings to ensure they don’t “sneak” back onto the mail list.