We are the largest store in the world doing an exclusive mail order business. We occupy 25 acres of floor space, employ 2,000 clerks and have 2,000,000 customers who buy from us by mail. From 15,000 to 35,000 orders and letters come to us daily. Our average daily shipments are: 2,500 packages by freight, 4,000 by express and 6,500 by mail—a total of 13,000 packages daily. ... We have just issued a new catalogue—No. 68—the largest, finest and most complete book of its kind ever published. It contains 1,200 pages, 17,000 pictures. It gives wholesale prices and truthful descriptions of 70,000 things.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.