VWR International: Synergy in Action
Focus On: Marketing Operations
Lynn Homann, the marketing communications team leader, came to VWR more than 10 years ago as writer/editor. When the catalog morphed from pure print to database publishing, Homann was part of the transition team. Today she is the director of marketing communications and master juggler of what may be one of the most complex business models in all of direct marketing.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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