B-to-B Cataloging An Introduction to Merchandise Analysis
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By George Hague
Editor's note: This is the second of a two-part series on analytics and measurement. The first article appeared in Catalog Success, May 2006, pg. 91, and covered circulation essentials. Part II covers merchandise analytics.
Regardless of what you sell, your merchandise is the reason people purchase from your catalog. Appealing product can give your catalog a 20 percent to 30 percent lift in sales with no additional marketing expenses.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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