B-to-B Cataloging An Introduction to Merchandise Analysis
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Category/subcategory: List the English word category grouping of the products. If you use numbers or codes to identify each category, take the time to include the English word description of the code. This will make using your report much easier.
For your category divisions, try to think in terms of how your customers shop. Once while attempting to purchase about 20,000 plastic binders from a manufacturer, the company sent me its catalog that categorized its products in terms of manufacturing processes: extruded and poured. The company's customers thought in terms of binders, paper clip holders and sheet protectors.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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