B-to-B Cataloging An Introduction to Merchandise Analysis
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Since merchandise is the driving force behind your catalog's success, product development and selection should receive the most attention in terms of strategic planning and analysis.
The state-of-the-art tool for merchandise analysis for both business-to-business and consumer mailers remains the square inch (squinch) report. Few spreadsheet reports will return as many tangible, bottom-line driven results as your squinch analysis. Your investment in preparing one will be well rewarded.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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