B-to-B Cataloging An Introduction to Merchandise Analysis
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For determining each product's promotional space and cost, here are the two keys for success:
- Apply the same measurement technique to each product.
- Apply the entire catalog's promotional expenses to your total number of measured product inches.
If you follow these two steps, the end results will tend to balance out.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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