B-to-B Cataloging An Introduction to Merchandise Analysis
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Profit and loss (P&L): From your contribution to overhead number, subtract your average overhead expense. Your overhead expense usually will range from 8 percent to 15 percent of gross sales. (Be sure not to double count your creative expense if you've already included it in promotion.) Your P&L number tells you how much profit you made on each product.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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