B-to-B Cataloging An Introduction to Merchandise Analysis
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Cost of goods sold per product: This number represents the cost of goods for each product. Often, catalogers don't have this figure tied into their order tracking system. If so, pull this information separately. Worst case, you'll need to work with averages by vendor or category.
When you look over this list of metrics, you'll find that many of them can be pulled together during the catalog's production process. In fact, one of the most effective techniques for future catalog preparation is to create your pagination in Microsoft Excel. Now you've actually improved your efficiency: You've prepared your pagination and basic squinch template for that catalog's response at the same time!
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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