B-to-B Cataloging An Introduction to Merchandise Analysis
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Don't fall into the trap of trying to subtract non-selling space from your costs. A square inch of non-selling space costs just as much as a square inch of selling space. It's a real cost that needs to be included in your calculations. By taking the entire promotional cost of the catalog and dividing it by the number of selling square inches, you can accrue your promotional expense — selling and non-selling — in an effective way.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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