B-to-B Cataloging An Introduction to Merchandise Analysis
Once you start using a squinch report, you won't know how you ever performed your job without it.
Based on knowing exactly how each category in your catalog performs, you can set goals for future product trade shows. You plan your trip knowing exactly for which types of products to search. Your meetings with your vendors become more effective. You're now planning strategically for your company's continued success.
George Hague is senior marketing strategist at J. Schmid & Assoc., a catalog consulting firm in Mission, Kan. Reach him at firstname.lastname@example.org or (913) 236-8988.