B-to-B Cataloging An Introduction to Merchandise Analysis
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Calculated Metrics
The calculated metrics are developed and calculated based on the above-mentioned raw data.
Promotion cost: Determine your entire promotion cost, including printing, postage, mailing, rented lists, data processing and creative. Take this number and divide it by the total number of inches you've measured. This is your cost per square inch. Now multiply this number by the number of square inches for each product. That number is your promotional cost for each product. To cross check, add up your promotional expense for each product. It should total your entire promotion expense.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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