Product Reviews

Bad Reviews: Why People Write Them, and What They Expect
February 5, 2019 at 4:13 pm

As the retail industry continues to evolve and become more competitive, consumers wield more power than ever before. Retailers are only now beginning to understand the power of consumer voices and the impact they make when promoted through the right channels of communication. To find out why customers leave bad reviews, Trustpilot, one of the world’s leading independent review platforms, surveyed more than 1,000 European and North American consumers, including what they expect from retail brands today.

How to Get Your Product Reviewed on Popular Blogs
May 14, 2018 at 12:14 pm

Getting your product reviewed by popular bloggers is a sure way to get free advertising. Who wouldn’t want that? There's an art to capturing the attention of popular bloggers, though. You need to do more than just toss a freebie their way. These bloggers have put time and energy into building their credibility and they…

Modern Shopping Experiences Revolve Around CGC
May 8, 2018 at 10:42 am

The modern shopping experience is continuously evolving. Today’s consumers can get groceries delivered to their doorsteps, discover new products through their social media feeds, and use voice assistants to make purchases. In this dynamic environment, retailers are constantly seeking scalable ways to make shopping experiences more convenient and delightful for customers. To better understand what…

Amazon Plagued by Fake Customer Reviews
April 26, 2018 at 4:24 pm

A large number of reviews are fraudulent and generated via Facebook, The Seattle Times reports. An examination by The Washington Post revealed that dozens of networks across Facebook allow merchants to seek shoppers to give glowing feedback on their products in exchange for money or gifts. Amazon has prohibited paid reviews for over a…

Online Shoppers Rely on Product Reviews, But Few Write Their Own
January 24, 2018 at 9:28 am

A new survey from Clutch found that 81 percent of online shoppers do not write reviews, even though many of these same shoppers rely on them when making purchasing decisions. Customer reviews provide context and social proof, helping to persuade shoppers to complete purchases. More importantly, reviews offer an outside perspective on products, complementing descriptions…

Finding Your UGC Focus: 3 Trends and Tactics for 2018
January 18, 2018 at 12:46 pm

Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy…

Amazon Launches Promotional Product Review Video Program
December 1, 2017 at 10:43 am

While currently almost all of product reviews are written by users, the online shopping behemoth is pivoting to video later this month by inviting some of its 2 million merchant partners to post promotional and instructional videos to the site in mid-December, according to a report from business research firm L2. According to the report, “this feature…

Why Monitor Product Content if You Can’t Fix it?
November 29, 2017 at 1:24 pm

There’s no doubt 2017 was a pivotal year in retail. The number of distressed U.S. retailers is nearing Great Recession levels, tripling in the past six years. As a result, in the last year alone, we’ve bid farewell to more than 20 major brands and retailers that were once thriving staples for consumers. And as…

6 Tips for Effective Product Sampling Campaigns
November 28, 2017 at 9:19 am

By now, most businesses understand that ratings and reviews are a powerful tool to increase traffic, conversion and insights. One effective way to quickly collect more of this powerful content is product sampling. Product sampling campaigns are a quick and simple way for brands and retailers to increase product review content for both new and…

Is Price Really King This Holiday Season?
October 30, 2017 at 11:15 am

The holiday season represents a massive opportunity for retailers, both online and traditional. Last year’s Adobe Digital Index Report showed consumers spent $91.7 billion online in the U.S. alone, an 11 percent jump from the year before. In Canada, the U.K., and France, this rate of growth was similar, with jumps of 14 percent, 11…