Product Reviews

Consumer trust is the penultimate factor in customer loyalty. According to Deloitte Consulting researchers, customers who give a brand high trust scores are three times more likely to stick with it through a mistake. What's more, 86 percent say they’re more likely to buy from that brand again, and 62 percent will buy almost exclusively…

Amazon.com is experimenting with using artificial intelligence (AI) to sum up customer feedback about products on the site, with the potential to cut down on the time shoppers spend sifting through reviews before making a purchase. On the Amazon product page for Apple’s third-generation AirPods, for example, the AI feature now sums up the more than…

In today’s competitive, increasingly omnichannel marketplace, retail leaders know great customer experiences (CX) are key to revenue growth, customer retention and long-term brand success. Investments in CX and building genuine customer relationships pay off by driving customer loyalty. In fact, Kroger shared that its loyal shoppers spend 10 times more than occasional shoppers. To see…

Rick, a “veteran” farmer from Little Rock, Arkansas, is looking to take his produce to the big leagues and compete with the large retail players in his field. Rick was looking to, in his own words, “know rather than guess” how his market and possible customers would respond to his offerings. He also wanted to…

Having a high volume of product reviews helps consumers' purchase decisions, ranking above other important elements, including price and recommendations from family and friends. However, substantial review volumes — in and of themselves — are no longer enough to satisfy shoppers on their path to purchase. According to a new PowerReviews study, The Power of Review…

Brand consistency is fundamental to sustaining a successful and dynamic e-commerce ecosystem. However, its true meaning, in practice, is often forgotten. It means much more than the consistency of appearance across all channels, but the consistency of messaging, interaction and seamless interlinking from one customer touchpoint to the next. This consistency is essential in fostering…

Despite the supply chain crisis and the resulting lack of inventory, holiday shoppers still have choices. The battle for their dollars will be fierce this year, and whether business wins will come down to how you prioritize the customer experience online. Indeed, consumers can get a good idea about whether they want to do business…

Product returns are a necessary evil for retailers; shoppers won’t buy without them, but shipping and return-to-stock costs have a major impact on revenue. Experts estimate the average return costs a retailer between 15 percent to 30 percent of the original purchase price, and cumulatively, returns cost retailers $550 billion every year. In our new…

It’s not a novel concept anymore, but in an age of instant gratification when consumers have all the information they need right at their fingertips — and at a moment’s notice — many retail businesses are finding that sometimes it’s best to let someone else do the talking. That’s not to say retailers shouldn’t advocate…

Visible, numerous and trusted reviews on e-commerce websites — even negative ones — can be the difference between converting a sale and the user moving on. Word-of-mouth reviews have been around since the beginning of time, and as any marketer will tell you, they’re the best kind of advertisement. Consumers are constantly seeking recommendations from…