Product Reviews
March 4, 2020 at 10:59 am
Today’s consumers expect more from brands than ever before. Whether it’s transparency about how products are made, exceptional e-commerce options, or highly personalized customer interactions, a brand’s relationship with its customers is everything. At the same time, in a marketplace crowded with brands vying for consumers’ attention, leaving a lasting impression is a growing challenge.…
March 3, 2020 at 12:39 pm
Product reviews drive today’s e-commerce world. Users trust other users to an astounding degree, with 85 percent of consumers solely relying on reviews to inform their purchases. It's in this context where fake reviews become a lucrative and destructive business. Disingenuous reviews threaten the function of reviews entirely. However, business is still booming for fake…
February 25, 2020 at 10:27 am
With the threat of fake reviews growing in the retail industry, the Federal Trade Commission (FTC) launched its first ever case challenging paid fake reviews on retail websites. As the issue becomes more prevalent, leading online retailers like Amazon.com and Walmart are increasingly under fire on this topic. Industry data gathered by Fakespot, a site that…
January 3, 2020 at 12:29 pm
Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.
November 18, 2019 at 12:51 pm
Holiday shopping season is here! In fact, holiday shopping launched in … July?! According to our research at Bazaarvoice, almost 20 percent of consumers planned to start shopping midsummer during Amazon Prime Day and competing “Black Friday in July” sales. Luckily, 80 percent of us are stragglers and are still doing our shopping in the fall…
October 31, 2019 at 9:22 am
It’s safe to say that in today’s consumer landscape, customers don’t only look at one form of marketing when making a purchasing decision. They amalgamate a number of factors such as advertising, word-of-mouth, sponsorships, brand, and social proof, the latter possibly the most important of the bunch. Social proofs such as reviews, social likes, “trusted…
October 30, 2019 at 12:11 pm
Good product reviews can do wonders for your Amazon.com business. Not only can reviews build brand trust and instill confidence in your products, but they also help your products show up higher in search results and increase your clickthrough rates and sales. Because reviews are so valuable, Amazon recommends that products should have 15 or…
September 19, 2019 at 11:43 am
In an era of growing distrust, there’s no denying how crucial reputation is for a business. Several businesses underestimate the power of a review, so the team at Trustpilot surveyed 1,700 shoppers to prove the naysayers wrong. We recently published a report with conclusive data that shows brand reputation and reputation management are critical to…
August 28, 2019 at 10:42 am
Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on online ratings and reviews. This shouldn't be a surprise. Most people relate strongly to the growing…
May 29, 2019 at 3:45 pm
The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.
