Product Reviews
The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:โฆ
As COVID-19 rapidly spread across the globe, consumers flocked to online retailers. Many of these homebound shoppers purchased everyday items online for the first time. In fact, data shows that more than a third of shoppers made their first online grocery purchase this past March. Although some retailers were ready for the influx of onlineโฆ
Amazon.com has removed 20,000 product reviews after a Financial Times (FT) investigation suggested that some of the site's top U.K. reviewers may have profited from leaving positive ratings, reports Business Insider. The paper's analysis showed nine of Amazon's top 10 U.K. reviewers dished out five-star reviews to products from little-known Chinese brands. The FT found the sameโฆ
Over the past two decades, weโve seen millennials put retailers through a loop. As retailers urgently set up e-commerce sites and slowed down their physical footprint, many people believed millennials would be the โdeath of retail.โ Today, Generation Z is bringing balance to both online and offline retail models. Gen Z consumers will hold overโฆ
Customer reviews play an increasingly critical role in helping retailers succeed and build their brands. No real surprise there; 90 percent of Americans say they read reviews before making a purchase. Peer feedback has become an integral step in the customer journey. Interestingly enough, review platforms are viewed by U.S. consumers as the second mostโฆ
Fake reviews have made headline news over the past few years. Itโs an issue that affects brands and retailers of all sizes, and has todayโs shoppers on high alert. Because almost all (95 percent) shoppers use ratings and reviews to evaluate or learn more about products, we wanted to better understand how fake reviews affectโฆ
With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazonโs business model, competitor product listings are visible on any initial listing. Breaking throughโฆ
Todayโs consumers expect more from brands than ever before. Whether itโs transparency about how products are made, exceptional e-commerce options, or highly personalized customer interactions, a brandโs relationship with its customers is everything. At the same time, in a marketplace crowded with brands vying for consumersโ attention, leaving a lasting impression is a growing challenge.โฆ
Product reviews drive todayโs e-commerce world. Users trust other users to an astounding degree, with 85 percent of consumers solely relying on reviews to inform their purchases. It's in this context where fake reviews become a lucrative and destructive business. Disingenuous reviews threaten the function of reviews entirely. However, business is still booming for fakeโฆ
With the threat of fake reviews growing in the retail industry, the Federal Trade Commission (FTC) launched its first ever case challenging paid fake reviews on retail websites. As the issue becomes more prevalent, leading online retailers like Amazon.com and Walmart are increasingly under fire on this topic. Industry data gathered by Fakespot, a site thatโฆ