Product Reviews
July 14, 2021 at 5:05 pm
The idea of ratings and reviews as absolute core to online shopping decisions isn’t new. Consumer reviews on e-commerce product pages have existed in some format since pretty much the advent of the internet. But at PowerReviews, we wanted to understand how important they are in the post-COVID world we're now transitioning to and how…
July 8, 2021 at 7:41 pm
Retailers today know online reputation management is vital. After all, nearly 95 percent of consumers read online reviews before they make a purchase. Understanding the importance of online reputation is one thing for businesses, but knowing how to manage it is usually another. Negative customer reviews are particularly worrisome for retailers as they can linger…
July 7, 2021 at 3:40 pm
The pandemic upended the retail industry, accelerating the evolution of online shopping. In fact, online sales boomed during the pandemic. However, delivery times also ballooned. Our internal data showed delivery times for domestic U.S. shipments increased one to two days from April 2020 through the holidays compared to the same period in 2019. This means…
November 23, 2020 at 6:31 pm
The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:…
October 20, 2020 at 10:40 am
As COVID-19 rapidly spread across the globe, consumers flocked to online retailers. Many of these homebound shoppers purchased everyday items online for the first time. In fact, data shows that more than a third of shoppers made their first online grocery purchase this past March. Although some retailers were ready for the influx of online…
September 8, 2020 at 5:52 pm
Amazon.com has removed 20,000 product reviews after a Financial Times (FT) investigation suggested that some of the site's top U.K. reviewers may have profited from leaving positive ratings, reports Business Insider. The paper's analysis showed nine of Amazon's top 10 U.K. reviewers dished out five-star reviews to products from little-known Chinese brands. The FT found the same…
July 8, 2020 at 7:33 pm
Over the past two decades, we’ve seen millennials put retailers through a loop. As retailers urgently set up e-commerce sites and slowed down their physical footprint, many people believed millennials would be the “death of retail.” Today, Generation Z is bringing balance to both online and offline retail models. Gen Z consumers will hold over…
July 2, 2020 at 2:14 pm
Customer reviews play an increasingly critical role in helping retailers succeed and build their brands. No real surprise there; 90 percent of Americans say they read reviews before making a purchase. Peer feedback has become an integral step in the customer journey. Interestingly enough, review platforms are viewed by U.S. consumers as the second most…
June 23, 2020 at 1:18 pm
Fake reviews have made headline news over the past few years. It’s an issue that affects brands and retailers of all sizes, and has today’s shoppers on high alert. Because almost all (95 percent) shoppers use ratings and reviews to evaluate or learn more about products, we wanted to better understand how fake reviews affect…
June 16, 2020 at 2:54 pm
With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazon’s business model, competitor product listings are visible on any initial listing. Breaking through…
