Product Reviews

6 Tips to Take on Amazon
June 16, 2017 at 9:29 am

When it comes to e-commerce, it seems to be Amazon.com vs. everyone else. Amazon’s dominance is well documented; it has more than 300 million active users who rely on the site for everything from everyday essentials to TVs. In addition to changing the shopping experience, Amazon has changed shopper expectations. Amazon’s customers have come to…

3 Tactics for Understanding the Modern Consumer
May 15, 2017 at 8:34 am

"Mad Men’s" Don Draper reminds us just how much the advertising and retailing worlds once ran on hubris (“What you call love was invented by me to sell nylons”). And how assured these executives were of their ability to control the message (“If you don’t like what’s being said, change the conversation”). While the now…

How Online Reviews Are Transforming Marketing
March 6, 2017 at 9:17 am

Nowhere is change more persistent than in modern marketing organizations. However, change is happening at a much faster pace than ever before in the way businesses communicate with customers. The balance of power in branding has shifted — the customer is now in charge. Gone are the “mad men” days of the 1950s, characterized by…

How to Leverage Customer-Generated Content Across the Shopping Journey
February 21, 2017 at 9:30 am

In today’s omnichannel world with hyperconnected consumers, leveraging customer-generated content has proven to be a powerful way to accelerate sales. Data shows most people rely upon reviews to validate their purchase decisions. In fact, the vast majority of FitForCommerce retail clients have found that ratings and reviews have positively influenced overall sales. It’s no wonder…

Critics Leaving Bad Amazon Reviews on Ivanka Trump Products
December 23, 2016 at 10:32 am

Critics of President-elect Donald Trump and his oldest daughter Ivanka are letting their voices be heard — on Amazon.com. These critics are leaving bad product reviews on Ivanka’s fashion and beauty products. One review on a pair of boots reads, “These boots were perfect for wiping my feet on the Constitution and trampling the civil…

5 Steps to Visual Content Success
December 13, 2016 at 9:09 am

Visual content (e.g., photos and videos) has become an expected part of the path to purchase for consumers. Visual information can play a big role in building trust and influencing customer behavior. Here are five tips for brands and retailers looking to better attract and convert shoppers by leveraging user-generated visual content:

Lost in the Website Woods: Optimize Your Site for Better Conversion Rates
November 30, 2016 at 9:28 am

How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way? Even the most beautiful landing page means nothing if you’re losing users before they cross the…

Incentivized Product Reviews Nixed by Amazon
October 4, 2016 at 10:09 am

Paying for Amazon.com customer reviews is officially a thing of the past. On Monday, the company announced that it was ending the policy of “incentivized reviews.” This occurred when sellers used pay-for-play techniques to compensate people for writing positive products reviews in order to help the seller win the “Buy Box” spot. Amazon said the…