Product Reviews
Ogio, a designer of bags and apparel, provides some social proofing in its latest email.
"Mad Menโs" Don Draper reminds us just how much the advertising and retailing worlds once ran on hubris (โWhat you call love was invented by me to sell nylonsโ). And how assured these executives were of their ability to control the message (โIf you donโt like whatโs being said, change the conversationโ). While the nowโฆ
Nuk USA uses an email to ask customers for reviews of their baby products.
Nowhere is change more persistent than in modern marketing organizations. However, change is happening at a much faster pace than ever before in the way businesses communicate with customers. The balance of power in branding has shifted โ the customer is now in charge. Gone are the โmad menโ days of the 1950s, characterized byโฆ
In todayโs omnichannel world with hyperconnected consumers, leveraging customer-generated content has proven to be a powerful way to accelerate sales. Data shows most people rely upon reviews to validate their purchase decisions. In fact, the vast majority of FitForCommerce retail clients have found that ratings and reviews have positively influenced overall sales. Itโs no wonderโฆ
Critics of President-elect Donald Trump and his oldest daughter Ivanka are letting their voices be heard โ on Amazon.com. These critics are leaving bad product reviews on Ivankaโs fashion and beauty products. One review on a pair of boots reads, โThese boots were perfect for wiping my feet on the Constitution and trampling the civilโฆ
Visual content (e.g., photos and videos) has become an expected part of the path to purchase for consumers. Visual information can play a big role in building trust and influencing customer behavior. Here are five tips for brands and retailers looking to better attract and convert shoppers by leveraging user-generated visual content:
How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way? Even the most beautiful landing page means nothing if youโre losing users before they cross theโฆ
Paying for Amazon.com customer reviews is officially a thing of the past. On Monday, the company announced that it was ending the policy of โincentivized reviews.โ This occurred when sellers used pay-for-play techniques to compensate people for writing positive products reviews in order to help the seller win the โBuy Boxโ spot. Amazon said theโฆ
Todayโs consumers have near-limitless options when it comes to researching and purchasing products. E-commerce giants like Amazon.com โ equipped with a variety of products, ratings and reviews, and competitive shipping rates matched by few โ have wide appeal for information-hungry consumers. However, smaller merchants shouldnโt give up hope. By leveraging user-generated content (UGC), including ratingsโฆ