Product Reviews

How Incentives Can Impact Product Reviews
April 12, 2016 at 11:18 am

Nearly all shoppers (95 percent) seek out and read reviews to inform their purchase decisions, yet far fewer actually write reviews. In fact, according to PowerReviews research, less than half of consumers (42 percent) leave feedback for products they buy. This number drops to 32 percent for consumers between the ages of 18 and 29.…

How to Turn Negative Reviews Into Better Customer Service
February 17, 2016 at 9:46 am

A riddle: What's a primary hurdle businesses face when seeking to expand their sales and operations? Hints: It’s something that can’t change overnight. It also can’t be bought or sold. Stumped? It’s trust. A company can spend thousands of dollars on advertising and marketing, but unless it establishes an honest, sincere rapport with its customers,…

Amazon Sues Individuals Offering Fake Product Reviews
October 19, 2015 at 10:46 am

In April of this year, filed suit against the operators of websites that offered Amazon sellers the ability to purchase fake, four- and five-star reviews of their products. Most of those websites have now been closed, and Amazon took action against the sellers involved. Now Amazon is continuing its crackdown on fake reviews by…

4 Mistakes to Avoid When Implementing Mobile and Wearable Tech
September 30, 2015 at 10:15 am

When it comes to making a purchase, consumers want to be able to easily access detailed product information both online and in-store, and they want to use technology to make this happen. While consumers have been accessing product information online for more than a decade, PowerReviews found that around 70 percent of shoppers want access…

Free Guide: Want to Increase Your Social Marketing ROI?
September 1, 2015 at 1:56 pm

Reviews are one of the fastest-growing social marketing tools. They can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement. Reviews are the secret sauce for marketers who want to increase qualified traffic, engagement and conversions. Yotpo analyzed over 100,000 e-commerce sites to see what it could learn from brands using reviews in social marketing to prove their power. Learn how to use reviews to boost your results with our free guide.

Amazon to Improve Customer Reviews With Machine Learning
June 22, 2015 at 2:55 pm is rolling out a big change to its customer reviews system in the U.S., introducing a new machine-learning platform it developed in-house to surface newer and more helpful reviews. The change, which started Friday, will probably go unnoticed at first, as the e-commerce giant's new platform gradually starts altering the star ratings and top…