Product Reviews

How Room & Board is Using Customer Reviews to Drive Sales
September 8, 2016 at 10:19 am

Room & Board is a Minneapolis-based retailer offering modern, American-made home furniture and accessories. Founded in 1980, the family-owned, privately held company has 14 stores and 900 employees. About 40 percent of Room & Board's transactions occur online. In this interview with Kimberly Ruthenbeck, director of web customer experience at Room & Board, we discuss…

Amazon Debuts 'Amazon Vehicles'
August 25, 2016 at 11:00 am

Amazon.com is launching a new feature called Amazon Vehicles today. This is a destination on the website that will house car specifications and reviews to help shoppers research, but Amazon won't be selling cars. Amazon also won’t link to special deals or offers from dealerships. The online retailer did try to sell cars once before — in 2000,…

3 Ways to Use Brand Advocates in Your Review Strategy
August 22, 2016 at 11:39 am

Brand advocates are retailers’ best friends. They’re highly vocal, influential consumers, and their opinions carry weight. Loyalists are known to rave about the products they love (and love to hate) on social media pages and, most importantly, on brand and retailer websites via ratings, reviews and Q&A. Reviews play an important role in the consumer…

How Retailers Can Leverage Online Reviews
May 2, 2016 at 11:43 am

Consumers rely on ratings and reviews to provide them with the information they need to make purchase decisions. In fact, more than 86 percent of shoppers deem reviews an essential part of their purchase process. And while ratings and reviews influence purchases made across a variety of categories, their importance is growing in the apparel…

Ratings and Reviews + Electronic Shelf Labels = A Match Made in Retail Store Heaven
April 28, 2016 at 11:09 am

The verdict is in: 2016 is the year of the store reinvented. We’ve all seen the headlines and stories of how retailers of all sizes around the world are giving their brick-and-mortar shelves a makeover by melding the offline and online worlds. Target recently announced it will completely revamp its stores to attract more millennial…

How Incentives Can Impact Product Reviews
April 12, 2016 at 11:18 am

Nearly all shoppers (95 percent) seek out and read reviews to inform their purchase decisions, yet far fewer actually write reviews. In fact, according to PowerReviews research, less than half of consumers (42 percent) leave feedback for products they buy. This number drops to 32 percent for consumers between the ages of 18 and 29.…

How to Turn Negative Reviews Into Better Customer Service
February 17, 2016 at 9:46 am

A riddle: What's a primary hurdle businesses face when seeking to expand their sales and operations? Hints: It’s something that can’t change overnight. It also can’t be bought or sold. Stumped? It’s trust. A company can spend thousands of dollars on advertising and marketing, but unless it establishes an honest, sincere rapport with its customers,…

Amazon Sues Individuals Offering Fake Product Reviews
October 19, 2015 at 10:46 am

In April of this year, Amazon.com filed suit against the operators of websites that offered Amazon sellers the ability to purchase fake, four- and five-star reviews of their products. Most of those websites have now been closed, and Amazon took action against the sellers involved. Now Amazon is continuing its crackdown on fake reviews by…