Product Reviews

Critics Leaving Bad Amazon Reviews on Ivanka Trump Products
December 23, 2016 at 10:32 am

Critics of President-elect Donald Trump and his oldest daughter Ivanka are letting their voices be heard โ€” on Amazon.com. These critics are leaving bad product reviews on Ivankaโ€™s fashion and beauty products. One review on a pair of boots reads, โ€œThese boots were perfect for wiping my feet on the Constitution and trampling the civilโ€ฆ

5 Steps to Visual Content Success
December 13, 2016 at 9:09 am

Visual content (e.g., photos and videos) has become an expected part of the path to purchase for consumers. Visual information can play a big role in building trust and influencing customer behavior. Here are five tips for brands and retailers looking to better attract and convert shoppers by leveraging user-generated visual content:

Lost in the Website Woods: Optimize Your Site for Better Conversion Rates
November 30, 2016 at 9:28 am

How is your website doing? Are your users heading straight to you, navigating every button click until they convert into a sale? Or are they more like Little Red Riding Hood, wandering in the woods and losing their way? Even the most beautiful landing page means nothing if youโ€™re losing users before they cross theโ€ฆ

Incentivized Product Reviews Nixed by Amazon
October 4, 2016 at 10:09 am

Paying for Amazon.com customer reviews is officially a thing of the past. On Monday, the company announced that it was ending the policy of โ€œincentivized reviews.โ€ This occurred when sellers used pay-for-play techniques to compensate people for writing positive products reviews in order to help the seller win the โ€œBuy Boxโ€ spot. Amazon said theโ€ฆ

4 Ways Retailers Can Go Toe-to-Toe With Amazon
September 12, 2016 at 11:16 am

Todayโ€™s consumers have near-limitless options when it comes to researching and purchasing products. E-commerce giants like Amazon.com โ€” equipped with a variety of products, ratings and reviews, and competitive shipping rates matched by few โ€” have wide appeal for information-hungry consumers. However, smaller merchants shouldnโ€™t give up hope. By leveraging user-generated content (UGC), including ratingsโ€ฆ

How Room & Board is Using Customer Reviews to Drive Sales
September 8, 2016 at 10:19 am

Room & Board is a Minneapolis-based retailer offering modern, American-made home furniture and accessories. Founded in 1980, the family-owned, privately held company has 14 stores and 900 employees. About 40 percent of Room & Board's transactions occur online. In this interview with Kimberly Ruthenbeck, director of web customer experience at Room & Board, we discussโ€ฆ

Amazon Debuts 'Amazon Vehicles'
August 25, 2016 at 11:00 am

Amazon.com is launching a new feature called Amazon Vehicles today. This is a destination on the website that will house car specifications and reviews to help shoppers research, but Amazon won't be selling cars. Amazon also wonโ€™t link to special deals or offers from dealerships. The online retailer did try to sell cars once before โ€” in 2000,โ€ฆ

3 Ways to Use Brand Advocates in Your Review Strategy
August 22, 2016 at 11:39 am

Brand advocates are retailersโ€™ best friends. Theyโ€™re highly vocal, influential consumers, and their opinions carry weight. Loyalists are known to rave about the products they love (and love to hate) on social media pages and, most importantly, on brand and retailer websites via ratings, reviews and Q&A. Reviews play an important role in the consumerโ€ฆ