Bad Reviews: Why People Write Them, and What They Expect

As the retail industry continues to evolve and become more competitive, consumers wield more power than ever before. Retailers are only now beginning to understand the power of consumer voices and the impact they make when promoted through the right channels of communication. To find out why customers leave bad reviews, Trustpilot, one of the world’s leading independent review platforms, surveyed more than 1,000 European and North American consumers, including what they expect from retail brands today.

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