Product Reviews

Why Monitor Product Content if You Can’t Fix it?
November 29, 2017 at 1:24 pm

There’s no doubt 2017 was a pivotal year in retail. The number of distressed U.S. retailers is nearing Great Recession levels, tripling in the past six years. As a result, in the last year alone, we’ve bid farewell to more than 20 major brands and retailers that were once thriving staples for consumers. And as…

6 Tips for Effective Product Sampling Campaigns
November 28, 2017 at 9:19 am

By now, most businesses understand that ratings and reviews are a powerful tool to increase traffic, conversion and insights. One effective way to quickly collect more of this powerful content is product sampling. Product sampling campaigns are a quick and simple way for brands and retailers to increase product review content for both new and…

Is Price Really King This Holiday Season?
October 30, 2017 at 11:15 am

The holiday season represents a massive opportunity for retailers, both online and traditional. Last year’s Adobe Digital Index Report showed consumers spent $91.7 billion online in the U.S. alone, an 11 percent jump from the year before. In Canada, the U.K., and France, this rate of growth was similar, with jumps of 14 percent, 11…

What U.S. Consumers Expect From Retailers in Q4
October 11, 2017 at 11:28 am

The fourth quarter of 2017 may generate the biggest sales yet for e-commerce retail, at least according to a new CPC Strategy report that features the results of a survey of 1,500 U.S. consumers about their holiday shopping plans. One key statistic from the report: 88.1 percent of shoppers surveyed plan to spend about the…

Consumer Behavior and Expectations: The 2017 Holiday Season
October 10, 2017 at 4:32 pm

Trustpilot, a leading online consumer review destination with 35 million reviews of nearly 190,000 businesses, recently released its Consumer Behavior and Expectations: The 2017 Holiday Season report, with in-depth analysis on consumer behavior, sentiment and customer review patterns. While thousands of consumers indicated pricing was one of the most important considerations for the 2017 shopping season, language analysis of more than 1 million consumer reviews suggested otherwise. Consumer sentiment favored brands offering superior customer service and timely fulfillment over other popular holiday initiatives, such as discount pricing and flexible return policies. The report helps retailers capitalize on key expectations and behaviors by identifying specific consumer trends, biases and preferences.

Ratings and Reviews and the Psychology of Popularity
October 5, 2017 at 5:40 pm

The Association for Psychological Science recently published an interesting study on consumer shopping behavior, showing that when two comparable products have similar average ratings, shoppers are significantly more likely to choose the product with the larger number of ratings. This finding won’t surprise e-commerce retailers, but in the psychology world, it’s an illustration of herd…

5 Ways to Optimize Your E-Commerce Business With UGC
August 7, 2017 at 10:43 am

Today’s consumers have nearly endless choices when it comes to shopping. In order to compete — and win — in this increasingly competitive marketplace, it’s critical for brands and retailers to provide consumers with the information they’re looking for when researching and purchasing products, including reviews, photos and videos submitted by others like them. There…

Retailers Invest in Reviews, Shipping Upgrades to Better Compete With Amazon
August 3, 2017 at 12:09 pm

As retailers know, much of Amazon’s success can be credited to its many innovations, from supply chain to customer experience to merchandising and more. To keep pace with the e-commerce leader and its many technology innovations, retailers have started to implement new technology capabilities of their own. In the chart below, taken from Total Retail's…

Rate, Review and Wrap it Up: How UGC Should Factor Into Your Holiday Planning
July 21, 2017 at 9:22 am

Temps are rising. Beverages are chilling. The beach is calling. It must be time to start your holiday planning! Whether the idea of holiday planning makes you feel festive or freaked out, you can’t ignore the flurry of potential revenue waiting to be unwrapped during the final months of the year. You may think you…

Customer Reviews Informing Carhartt's Merchandising Decisions
July 17, 2017 at 12:33 pm

In episode 101 of Total Retail Talks, Anna Cole, director of e-commerce operations, user experience and merchandising at Carhartt, a workwear manufacturer and retailer, details how the company is leveraging customers’ ratings and reviews to make more informed business decisions, particularly around merchandising its website.