B-to-B Cataloging Every Cataloger's Guide to Analysis

Gross dollars of returns. Dollars refunded or credited for returns.

Cost of goods of returns. The cost of goods associated with your returns, if available.

Calculated Metrics

Calculated metrics are developed and calculated based on the above-mentioned raw data.

Promotional cost. Determine your promo cost per segment, including postage, printing, list processing, mailing and list rental, if applicable.