B-to-B Cataloging Every Cataloger's Guide to Analysis
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Raw Data Metrics
Here are the raw data metrics to be included in your spreadsheet.
- Keycode for each segment. Including your keycode for each segment is vital to allow you to automatically update your spreadsheets with lookup formulae.
Descriptions of each segment. Clearly describe each segment by recency, frequency and monetary value (RFM) criteria. Your keycode may include a structure that explains this data, but it'll be easier on everyone, including yourself, to have an actual description.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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