B-to-B Cataloging Every Cataloger's Guide to Analysis
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Rented cooperative database lists. Generally, segment and subtotal each collection of co-op lists separately from your other rented lists. You'll find this helpful when determining your continuations and discussing your results with your various co-op brokers.
Standard list rentals. Think in terms of subgroups that will aid in analysis. For example, if you rent from several brokers, some catalogers subtotal their lists by broker. These categories help them discuss results for continuations and new tests. Sometimes it helps to segment rented lists by product purchasers versus subscribers or requesters. If there's no logical subdivision, group them together.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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