B-to-B Cataloging Every Cataloger's Guide to Analysis
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Quantity mailed per keycode. This is the total number of pieces mailed per keycode or segment mailed.
Offer. List any offer associated with any list or segment.
Number of orders per keycode. This ideally is the gross number of orders received. If your IT system automatically subtracts returns, that's OK. Just know that to analyze your returns, you'll need a separate report.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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