B-to-B Cataloging Every Cataloger's Guide to Analysis
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Whether the analysis examines circulation efficiency or product profitability, direct marketers pull the numbers together to help guide their companies with strategic plans and forecasts projected from actual results.
For marketing analysis to be effective — for both circulation and merchandising — we first must look at three factors.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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