B-to-B Cataloging Every Cataloger's Guide to Analysis
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Let the Analysis Begin
When you build your spreadsheet this way, your numbers tell you a story. Look at your house buyer segments by recency of purchase. A quick scan will tell you the most recent buyers perform significantly better than your two- or three-year buyers.
Are your older buyers still profitable? Look at the contribution per order metric. Should you test reactivation strategies?
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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